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Auto blog

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Joyrider nearly collides with kids, chased down by cops

A 14-year-old joyrider was able to outrun police in Utah but couldn't make it around a protective parent in a pickup truck. According to KSTU Fox 13 News in Utah, the thieving youngster's grandfather reported the white Hyundai Veloster missing, and police were already searching for it. As it turns out, his grandson had taken it and was driving like a crazy person. He even sped through a park where children were playing and into a neighborhood (video below).
Eventually, one of the parents at the park had enough. When the Hyundai appeared to be coming back to the park, he hopped into his pickup to stop the out of control teen and put himself in harm's way. After the violent way he was stopped by an oncoming truck, the kid might think twice about stealing any more cars. Bystanders got most of the incident on cell phone videos, including the crash, and you can scroll down to watch them and the news report for a little more backstory.

WRC driver fills radiator with beer from sponsor Corona

Rallying requires lightning quick reflexes and the ability to turn off one's sense of self-preservation. This much is not in doubt. Anyone that's ever seen a rally car hurtle along a tree-lined spit of dirt road at high speeds could tell you that. What many people don't know is that it also requires a strong mechanical sense. Knowing how to repair one's car when far from the service garages is a must. A strong sense of ingenuity is pretty handy, as well.
It was that sense of ingenuity that came to the aid of Thierry Neuville (shown above during last weekend's Rally Mexico), a WRC driver for the Hyundai Motorsport team, after his i20 suffered a radiator leak during the drive back to service. Neuville and his co-driver, Nicolas Gilsoul, hopped out of the car, assessed the issue and realized they needed to patch the radiator leak and refill the coolant, which they were fresh out of. So, instead, they used beer.
The pair had been awarded a magnum-sized bottle of Corona from the Rally Mexico's corporate sponsor after the final power stage. As Neuville doesn't drink, they tossed the beer in the back of the i20 and set off for the garages. It was a good thing they did, as adding the Mexican lager to the car's system allowed them to limp back to service.