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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Tesla layoffs, new safety mandates, and a bumper crop of V12s! | Autoblog Podcast #830

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd for a gasoline-powered installment. They lead off by diving into the Tesla layoff news from this week before leaving electrification behind for a bit to talk about not one, but two production V12 unveilings. This isn't a drill, folks; Aston Martin and Ferrari are both committed. After that, they touch on the U.S. government announcement that it would mandate automatic emergency braking systems starting in 2029. They finish up the news segment with a chat about Fisker. Poor, poor Fisker. From there, it's on to the road tests. The Autoblog team has been testing out some EVs and both Byron and Greg had some thoughts to share, plus we get a final update from Byron on the long-term Subaru WRX and some notes from both drivers about the updated Range Rover Evoque.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #830 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Axing Tesla's Supercharger department raises worries as other automakers join network Fisker tells its staff that four companies are interested in buying it Ferrari confirms the 812 Superfast's successor will keep the V12 alive Aston Martin isn't done with V12s, it redesigns the engine U.S. to require automatic emergency braking on new vehicles What we've been driving 2024 Hyundai Ioniq 6 2021 Tesla Model Y 2024 Range Rover Evoque Long-term Subaru WRX Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Government/Legal Green Podcasts Aston Martin Ferrari Hyundai Land Rover Subaru Tesla Convertible Coupe Crossover SUV Electric Performance Sedan

Hyundai i20 shows what brown can do for you [w/video]

With the latest generation of the i20 at the 2014 Paris Motor Show, Hyundai continues to shake off its old image in Europe as a maker of cheap, unstylish little penalty boxes. This five-door hatch has to fit into the crowded, compact hatch market over there against popular entries like the Ford Fiesta and Volkswagen Polo - a high bar for success. But the Korean automaker claims that its latest vehicle is up to the task because it's designed in Europe specifically with European buyers in mind.
The new i20 takes a small step a bit more upmarket with features like LED front and rear lighting and a rearview camera. However, the biggest change is the jump in interior room, though. The wheelbase is two-inches longer than before, and the growth gives the hatch best-in-class legroom and cargo capacity with the rear seats up, according to Hyundai. Rounding out the improvements is an available panoramic sunroof that the company also believes is unique for the segment.
For the Paris show, Hyundai made the i20 extra sweet by covering it in a chocolaty shade of brown to look like a little French confection on the show floor. Scroll down for all of the details about it, and for the impossibly epic launch video.