2011 Hyundai Genesis 3.8 on 2040-cars

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Hyundai's Western designers want a Genesis supercar

Will Genesis build a supercar? The answer is that it could, eventually ... if the Hyundai Motor executives are convinced by the Western designers they've hired. Speaking with Peter Schreyer and Luc Donckerwolke at the New York Auto Show last week, Australia's CarAdvice reports that there is a desire within the company to create a supercar to cap the Genesis lineup, but that it might take a while. "It's still some time away, something like this," Schreyer told CarAdvice. "All these things take a little bit of time. We're just at the beginning and things like that, you know, we need to talk about and develop more." Donkerwolke seemed even more optimistic. "I won't reveal the secret now because it's still my baby! Obviously, yes, this is part of the interest of designing a brand, being able to create [supercars]. It's not just something which we'll do, let's say a rational traditional project, but there will be some highlights." The Hyundai N 2025 Vision Grand Turismo concept is shown above. Both Schreyer and Donkerwolke came to Hyundai from the Volkswagen Group. Schreyer now serves as one of three presidents at Kia and chief designer for the entire Hyundai portfolio. Donkerwolke recently joined him to run the premium design office for the Genesis brand, having designed the Lamborghini Gallardo, Murcielago, and Bentley EXP 10 Speed 6 concept, among others. Joining the likes of the Acura NSX, Lexus LFA, and Audi R8 may be a priority for the designers, but they'll like face a difficult task in convincing the bean-counters in Seoul to ever green-light such a project. "This is very difficult for them, the company is there to exist," said Schreyer. "It's a business." Related Video: Featured Gallery Hyundai N 2025 Vision Gran Turismo Concept: Frankfurt 2015 View 17 Photos News Source: CarAdviceImage Credit: Copyright 2016 Drew Phillips / AOL Design/Style Genesis Hyundai Supercars supercar

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

2016 Hyundai Tucson shows off its European trim ahead of Geneva

Hyundai is unleashing the first details about its next-generation Tucson ahead of the crossover's official debut at the 2015 Geneva Motor Show on March 3. So far, the Korean automaker is only talking about European specifications for the latest model that goes on sale in the second half of 2015 there. Still, this glimpse should give a good idea of what to expect from the future version inevitably coming to the US. The new Tucson largely blends the look of the current Santa Fe and last year's Intrado concept into a more angular, rugged CUV than the current model. As in the earlier teaser video, Hyundai's designers gave the latest generation horizontal, chrome-accented slats in the hexagonal grille to match the look of the other recent members in the lineup. The hood also takes on the somewhat flatter design from the Santa Fe, but the lower air dam wears an eye-catching mix of intakes, foglights and LEDs. In profile, there's a distinctive crease down the side, and the wheel wells subtly reinterpret the squared-off look from the Intrado. Inside, Hyundai claims that it focuses on improving material quality, and it's offering an attractive new Wine Red leather interior with black contrast to European buyers. There are also available heated and ventilated seats, and a faster infotainment system. The company is upping the safety assists too with features like Autonomous Emergency Braking, Lane Keeping Assist, Blind Spot Detection and more. These European models are made in the Czech Republic and offer quite an array of powertrain options. The gasoline choices are either a naturally aspirated 1.6-liter four-cylinder with 133 horsepower or turbo 1.6-liter mill with 174 hp. Diesel selections include a 1.7-liter with 113 hp, 2.0-liter with 134 hp or another tune with 182 hp. Transmission possibilities are either a six-speed manual or automatic, but the 1.6-liter turbo is available with a seven-speed dual clutch. North America will likely get its own drivetrain mix, though. Hyundai didn't release too many shots of the new Tucson. But we'll have live images from the Swiss show floor in a few weeks time.