2010 Hyundai Genesis Coupe 3.8 Grand Touring Coupe 2-door 3.8l on 2040-cars

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2014 Hyundai Equus

A Lesson In How To Out-Lexus The LS
I think that the new BMW 4 Series is an attractive coupe. The design is a little bit on the wrong side of "fussy" I'll grant you, and I don't particularly care for the look of the scalloped, black-bordered vents on the fender sides - functional though they may be. But for the most part, I find the coupe to be pretty pleasing to look at.
You all, by and large, do not care for the 4 Series. (For the sake of constructing my intellectual argument, I'm going to make the ridiculous statistical assumption that the 140 or so comments on our 4 Series First Drive provide a representative opinion of our readership as a whole.) In the first 24 hours after we published our review of the car, you felt moved to comment that it was "ugly," "REALLY ugly" and "a disappointment" among other, less reprintable statements of ardor.

Hyundai looking to add plant in Mexico

Mexico is rapidly becoming the go-to place for North American auto production, and companies including Toyota, General Motors, and Audi are all building new plants, expanding or shifting some production there. Now, Hyundai is investigating joining them in the future. "I'm sure that over the years we'll see production of Hyundai products in Mexico," Pedro Albarran, managing director for the automaker in Mexico, said to Bloomberg. Albarran indicates that a likely location for such a factory might be the state of Nuevo Leon, where Kia also has a forthcoming $1 billion plant. The site would be an ideal location near suppliers. It's probably going to be a while before any of Hyundai's models start coming out of Mexico. According to Bloomberg, the automaker wants to wait to make a final decision until sales there reach around 50,000 annual units, and that benchmark isn't expected until 2018. While Kia's plant is slated to have a capacity around 300,000 vehicles a year when it opens in 2016, Albarran thinks Hyundai might start smaller at just over 100,000 annual examples. Some of those would likely include subcompact models for the Mexican market. The Korean automaker was rumored to be looking into a factory south of the border as far back as 2013.

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.