2010 Hyundai Genesis Coupe 2.0t Turbo No Reserve on 2040-cars

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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai N 2025 Vision Gran Turismo Concept looks ready for Le Mans

It's Bugatti versus... Hyundai? Yes, the revered hypercar manufacturer is facing some stiff competition for coolest car at the 2015 Frankfurt Motor Show from the affordable South Korean brand, and it's because both companies chose the German show to introduce their Vision Gran Turismo Concepts. While we'll leave Bugatti's entry to another scribe, we're going to spill plenty of ink on the new N 2025 Vision Gran Turismo, Hyundai's entry to the eponymous video game's well-received Vision program. While so many of these concepts have some basis in reality, Hyundai has tossed out its production vehicles in favor of a far racier concept. Yes, the N 2025 looks better suited to the 24 Hours of Le Mans prototype class than an auto show stage. Details are scarce – automakers don't usually give out a lot of info on powertrains and the like in these Vision GT cars – but Hyundai says it "highlights sustainable technology," which makes us think that there's some kind of hybrid drivetrain underneath that aerodynamic body. Perhaps the coolest thing about the N 2025, though, is that it's not hard to imagine it on a race track of the future. Hyundai has only ever really played around in the World Rally Championship, but with this Vision GT car, it shows the South Korean brand may have the chops for a much higher tier of racing. Check out the photos from Frankfurt and let us know what you think about this latest Vision Gran Turismo car. Hyundai Motor's New High Performance Sub-brand 'N' Takes Center Stage at Frankfurt Motor Show - The sub-brand N will build new momentum for an exciting driving performance and provide emotional driving experience for customers - The latest motorsport challenger and two dynamic concepts will also be introduced at the Motor Show August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor's successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring 'the most thrilling winding road' fun to customers who truly love cars. The N builds on not just Hyundai Motor's continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company's dedication and investment to create striking and pioneering high performance cars.

Hyundai shows Walking Dead Veloster Zombie Survival Machine at Comic-Con

The Walking Dead, the hit zombie apocalypse show on AMC, has enjoyed a marketing tie-in with Hyundai for two seasons now. If you've watched the show, you'd no doubt seen Rick Grimes, his sociopath-in-training son Carl and emerging hero Glenn Rhee avoiding the dead behind the wheel of a light-green Hyundai Tucson. That relationship expanded beyond the show when Hyundai brought an Elantra Coupe-based Zombie Survival Machine to last year's San Diego Comic-Con.
For this year's Comic-Con, the new Zombie Survival Machine is just a touch faster, funkier and deadlier. Based on a Hyundai Veloster Turbo and built by Galpin Auto Sports to decapitate as many Walkers as possible, this four-door hatch has been heavily modified. The headlights, taillights and windows are all protected with a combination of wrought iron and chainlink fencing. There's also plenty of armor on the body panels.
Passive zombie killing features abound, like the "horde plow" on the front bumper and sawblade grille. But by and large, the majority of the Veloster Turbo Zombie Survival Machine's offensive power comes from a combination of firearms and chainsaws. A .50-caliber machine gun is mounted on the roof, along with a pair of assault rifles on the hood. Each door features blades along the base and a machine gun. Melee weapons can be found in the back, including a spiked baseball bat or katana.