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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

2016 Hyundai Sonata Hybrid and Plug-In First Drive

Hyundai is coming to the plug-in hybrid sedan party a bit late. No surprise there. Company execs are fully aware of that fact and were eager to say, "Hey, no big deal," at a media briefing on the new 2016 Sonata Hybrid and Plug-In Hybrid in California last week. The press materials for the new cars offered lots of comparison charts that "proved" (using numbers) that the Hyundais are all-around better than their midsize competition. While Hyundai is at the forefront of the hydrogen fuel cell game in the US with the Tucson Fuel Cell Vehicle, the Korean automaker has a lot of ground to make up when it comes to plug-in vehicles. Good thing, then, that the Sonata is a smooth operator and solid performer out on the road. If you're going to show up late, you better make a dramatic entrance. While I much prefer the distinctive shape of the sixth-generation Sonata, there's nothing inherently bad about the new style in the current models. The Hybrid and PHEV update the seventh-gen look of the 2015 Sonata with more aerodynamic front and rear ends, new rocker panels, distinctive headlights and taillights, and eco-spoke alloy wheels. All of these changes reduce drag, dropping the coefficient from 0.27 in the gas-only car to 0.24 for the hybrids. You know what other vehicle has a 0.24 cD? The Tesla Model S. We asked why the standard Sonata doesn't get this slippery update and were told that the improvements came along after the gas model's design had been locked in, but there is a chance some of these changes will find their way to the non-electric vehicle in a future facelift. After spending a day with the new Sonatas, I can say that Hyundai is most welcome at the plug-in vehicle party. The Honda Accord PHEV and Ford Fusion Energi don't get the attention or sales they deserve, and there are some who will say Hyundai got all dressed up for a shindig that's not really worth attending (ever-stricter fuel economy regulations beg to differ). But the more the merrier, in my opinion. And since the Sonata PHEV will indeed be available in all 50 states (with a big caveat) later this year, it won't be long until we see if Hyundai can inject some life into the scene. The main problem is that we don't yet really know how the PHEV compares in terms of MSRP, since Hyundai isn't releasing pricing until some point closer to launch. The automaker did say it expects the PHEV to qualify for a $4,919 tax credit from the federal government.

Hyundai tops Toyota in annual CarMD Vehicle Health Index

CarMD has released its third annual Vehicle Health Index, which for the 2013 tracked the frequency and cost of repairs for "check engine" problems of 119-million vehicles built between the 2003 and 2013 model years. For the first two years of the index, Toyota ranked at the top of the list, but this year's results see Hyundai moved to number one, pushing Toyota down a spot.
The Korean automaker's rise to the top has been "fueled by its low repair frequency," according to CarMD. Toyota is second to Hyundai in lowest repair frequency, but Toyotas also have the highest average cost of repair. (Interestingly, General Motors vehicles have the lowest average.) Both Toyota's and Hyundai's manufacturer "health" ratings suffered this year, but Toyota took a bigger hit, which also is what helped Hyundai achieve the top ranking.
While Hyundai is the top manufacturer in the index, the 2012 Toyota Camry is the top vehicle. The best-ranking Hyundai was the 2010 Elantra (behind three Nissan models and four Toyotas), which took the number eight spot. Hyundai has six other vehicles in the top 100.