2010 Hyundai Genesis Coupe 2.0t R-spec Coupe 2-door 2.0l on 2040-cars

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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai previews Brand N performance division

Hyundai has slowly created a presence for its N performance sub-brand since launching the name on the i20 WRC in late 2013, but so far the company has limited the badge to rally cars and concepts. A recent video suggests the moniker might reach the road soon. While Brand N isn't well known yet, Hyundai takes development of its performance credentials quite seriously. The company's European Technical Center at the Nurburgring is handling an increasing amount of the work, and former BMW M GmbH chief engineer Albert Biermann leads the way. He also provides narration for this clip. Beyond the camouflaged hatchback, some of Hyundai's other high-speed machines also make an appearance here. The i20 WRC plays in the dirt a little, but the big star is the wild RM15 concept. Based on the Veloster, it sports a mid-engine, 296-horsepower 2.0-liter turbocharged four-cylinder driving the rear wheels. The wide-body coupe looks great running around the 'Ring, too. Hopefully it indicates how far Brand N intends to go. Related Video:

Teacher gets free car for his role stopping Indiana school shooting

Jason Seaman, the seventh-grade science teacher who was shot three times but was credited for helping avert a worse tragedy in a school shooting last month in Indiana is the recipient of a new 2018 Hyundai Elantra, courtesy of a local dealership. The Ed Napoleon Automotive Group is also donating money to the 13-year-old girl who was shot seven times in the May 25 shooting, saying it plans to donate $25 for every car sold between Memorial Day and Father's Day at its four Indianapolis-area dealerships to Ella Whistler's medical expenses and therapy. "As I read more and more about Jason, I heard him say he didn't think what he did was that heroic because it was the only acceptable action to take," Brian Napoleon, director of Midwest operations at the dealer group, told TV station Fox 59. "In my mind that way of thinking is what makes him a hero to me." The shooting took place on May 25 at a middle school in Noblesville, Ind., when a student asked for permission to leave the classroom and then returned armed with two handguns and opened fire. Students in the classroom said Seaman, a 29-year-old seventh-grade science teacher, tackled the boy to the ground and yelled for students to call 911. Whistler remains hospitalized in stable condition and reportedly faces a long recovery. Seaman underwent surgery after being shot through the abdomen, in the hip and forearm but was released the next day. Seaman was in court earlier this week to attend the hearing for the accused shooter, one of his students, whose name is not being released because he is not being charged as an adult. The boy, who is 13, faces 11 charges. "People just want to say thank you and be nice," Seaman told the Indianapolis Star. "I don't like the attention. It's not that I'm not receptive to it. I'd rather be the guy who just moves around and nobody notices. But it's just people being nice, so I think I can be OK with that." He said he's visited Whistler in the hospital every week since the shooting. Several other organizations are organizing fundraisers to assist in her recovery. Related Video: Image Credit: Fox59 Auto News Hyundai Sedan shooting