2010 Hyundai Genesis on 2040-cars

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Hyundai Genesis Coupe spotted with rumors of a V8 underhood

Our spy shooters have captured a Hyundai Genesis Coupe mule testing in Sweden. This is merely the current body cut-and-pasted to fit new internals, so don't be disappointed by its looks; we're looking forward to inspiration from the HCD-9 and perhaps grand touring inclinations on the production car whenever it appears. The photographers said they noticed the hood's been modified, perhaps to clear the 5.0-liter V8 from the Genesis sedan. That engine would be part of the plan to push further upscale said to be planned for the Genesis Coupe, along with the fender arch cutouts on this mule that push the wheels to the corners for a longer wheelbase that will make more room for passengers. Rumor has been that the next car will do a much better job of swallowing four adults. The company's HTRAC all-wheel drive is expected to be an option, Hyundai having said five years ago that the feature is being engineered into the Genesis family platform. A reveal probably won't come until sometime in 2016.

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai announces upcoming Creta sub-compact crossover

The market for subcompact SUVs is booming, and the next automaker to get in on the action will be Hyundai. The Korean automaker has not only announced the imminent arrival of its first subcompact crossover, but has given it a name, as well. Like some of its other crossovers, Hyundai's forthcoming baby high-rider takes its name from a geographical place – but unlike the Tucson and Santa Fe, the discontinued Veracruz, or the conceptual Santa Cruz, that place isn't in North America. The name Creta is derived from the Greek isle of Crete, and is meant to evoke the notion of creativity, says Hyundai. (The marketing team is evidently hoping people don't associate it with the term "cretin" in the process.) The model is slated to launch in India sometime in the second half of this year, but whether it makes its little way to US showrooms remains to be seen. Wherever it is sold, however, the Hyundai Creta will ostensibly take on the likes of the Chevy Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Nissan Juke and Honda HR-V/Vezel in this burgeoning segment. Hyundai Motor Reveals Name Of New Global Sub-compact SUV: 'Creta' - Creta is the first sub-compact SUV model to be developed by Hyundai Motor - Global launch will start in India, in second half of 2015 June 2, 2015 - Hyundai Motor Company has today announced the name of its first sub-compact SUV: 'Creta'. The global roll-out of this all-new model will start in the second half of 2015 in India. The name 'Creta' derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal point for Greece's global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa. Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets. Consistent with the core concepts underpinning Hyundai Motor's Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the 'Creta' name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term 'creative', and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.