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Auto blog

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai pushes on with development of delayed i20 WRC

It's a pretty big deal when a major automaker joins a top-flight racing series, and so it was when Hyundai entered the World Rally Championship with the i20 WRC last year. And while delays have postponed the arrival of its replacement, development presses on. For those unfamiliar, the i20 is Hyundai's rival to the likes of the Volkswagen Polo and Ford Fiesta for Asian, European and other overseas markets. The Korean automaker introduced a new version of the i20 late last year, including a new three-door version that was supposed to serve as the basis for the new rally machine, but production delays meant Hyundai couldn't homologate the rally version before the end of this season as originally planned. So instead it will base the new competition machine on the five-door version and aim to launch it in time for the start of next season. "We had hoped to introduce the car later this season but unfortunately an issue with the homologation schedule - related to production of the three-door road version – will delay our programme," said Hyundai Motorsport chief Michel Nandan. "We have therefore opted to continue focus on the five-door version of the New Generation i20 WRC which will compete at Rallye Monte-Carlo next year." In the meantime, as you can see from the photos above, development continues apace. Test driver Kevin Abbring and his co-pilot Sebastian Marshall are being charged with its shakedown, along with Thierry Neuville and Nicolas Gilsoul – the same duo that won the 2014 Rally Germany and which are currently ranked third in the 2015 World Rally Championship after placing second at round two in Sweden. They'll have to make do with the current car for the rest of the season, which continues with the fourth round later this month in Argentina. Hyundai Motorsport Continues New Generation i20 WRC Development - Hyundai Motorsport has recently carried out a four-day test in Spain with an upgraded version of the New Generation i20 WRC - Hyundai Motorsport confirms it will ramp up development of a five-door version of the New Generation i20 car in preparation for a full season of 2016 FIA World Rally Championship - The current Hyundai i20 WRC will run throughout the rest of the 2015 season April 10, 2015 – The Hyundai Motorsport team has recently completed a four-day test of the New Generation i20 WRC car in the Spanish region of Almeria.

Hyundai recalling 186k Elantras due to possible headliner detachment

Following at least one reported incident of a man who claimed his ear was sliced in half following the deployment of his side airbag, Hyundai has announced a recall for certain model year 2011 through 2013 Elantras; specifically those manufactured from November 12, 2010 through March 5, 2013. In these Elantra models, a support bracket that is attached to the car's headliner may become dislodged when the side curtain airbag deploys. If that should happen, occupants may be in danger of a laceration injury by way of the flying bracket.
Hyundai will notify owners of affected vehicles, while dealers will service the dangerous bracket by applying adhesive strips. (Feel free to insert your own duct tape joke here.) The service will be performed free of charge, starting in May of this year. Follow on to read the National Highway Traffic Safety Administration notice, below.