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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2017 Hyundai Equus spied testing in the Arctic Circle

The camouflaged next-generation Hyundai Equus has been picked off everywhere from South Korea to Colorado to Sweden, and our spy shooters caught it again in the Arctic Circle. The second generation, unveiled in 2010, continued to raise the luxury tide for the brand and it looks like the third generation will do the same again. Outside we predict another evolution of the brand's Fluidic Sculpture design under the eye of head designer Peter Schreyer, but this version will go in a direction that looks like it will be known only by its details; the side window opening, at least, has gone totally conservative, but we're told the are some very slick headlights up front and a "chrome-rich front fascia." Underneath, it will lose weight by being built on a lightweight derivation of the current BH platform that includes more high-strength steel and aluminum. The 5.0-liter V8 will get more power and better fuel economy, and rumors are that the 3.3-liter V6 could eventually play a role here with some forced induction assistance. An eight-speed transmission might come with its launch next year, but a ten-speed transmission is on the way, working in RWD and AWD guises. Related Video:

2015 Hyundai Sonata confirmed for New York debut

Despite receiving a host of improvements for the 2014 model year, the next-generation Hyundai Sonata is right around the corner. During a technical briefing today, Hyundai's North American CEO, John Krafcik, has confirmed to Autoblog that the 2015 Sonata will debut at the 2014 New York Auto Show in April.
The Sonata will be one of Hyundai's three major launches coming in the first half of 2014. First will be the 2015 Genesis sedan, which will bow at the 2014 Detroit Auto Show, and also coming in 2014 is a new fuel-cell vehicle from Hyundai.
Despite the current Sonata's age relative to key rivals, it's still doing rather well for Hyundai. Krafcik told us that the sedan currently has a 42-day dealer supply, which is lower than its fresher competitors. The nipped/tucked 2014 Sonata should help keep that momentum going until this all-new 2015 model arrives next year.