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Zipcar adds roof racks for nature loving urbanites

Hauling a bicycle, surfboard, snowboard, or a pair of skis can be a pain. Their size makes them awkward to carry, and a good roof rack can be expensive and cumbersome to install. If a thief decides that they need the rack (or what's on it) more than you, you're looking at a loss of several hundred dollars, or at the very least damage to your car a comprehensive insurance claim. Ask me how I know. Zipcar has the solution. The car sharing company has teamed up with rack and cargo manufacturer Yakima to supply roof rack equipped rentals in 17 North American markets. In the US, Zipcar customers will have the option between a Subaru Impreza or a Subaru XV Crosstrek equipped with a Yakima roof rack. Canadian customers can rent a Hyundai Elantra. Fine choices, but it seems like a missed opportunity to revive the old Volkswagen Jetta Trek edition. The Yakima mounts on the cars are adjustable and can hold two bikes, six skis or four snowboards, or two surfboards or paddleboards. Rates, as always, vary based on use. This isn't the first time Zipcar has offered Yakima bike racks for their vehicles for those outdoor enthusiasts that choose to live car free. Back in 2011, the company outfitted a number of vehicles in its New York City fleet with complimentary racks and New York State park passes. Related Video: News Source: Zipcar Green Hyundai Subaru Transportation Alternatives ridesharing zipcar

Hyundai FE Fuel Cell Concept previews next year's hydrogen SUV

For a while and without too many specifics, Hyundai has been talking about a new hydrogen powered CUV or SUV to replace the Hyundai Tucson Fuel Cell. Now, in Geneva, the Korean automaker has given us a preview of that vehicle: the Future Eco (FE) Fuel Cell Concept. The FE Fuel Cell definitely looks like a concept car, with a clean, flowing look Hyundai says is inspired by water, which happens to be this car's only tailpipe emission. It has a sturdy stature, with the large wheels pushed to the corners. Aerodynamic touches help make it more efficient, and add to its fresh design. Let's hope the production vehicle keeps some of these visual cues. Inside the car, an internal air humidifier recycles some of those water emissions inside the cabin's atmosphere. The FE Fuel Cell Concept also has portable battery packs for powering passenger devices, and the trunk is built to stow and charge an electric scooter to help you go that last mile. The FE's hydrogen fuel cell technology improves upon the Tucson Fuel Cell by being lighter and more efficient, with a fuel cell stack with 30 percent greater energy density. That means more range. Driving range is, of course what sets FCEVs apart from other zero-emissions vehicles, and the FE Fuel Cell has plenty of that to go around. "We have designed the car to run the longest distance ever achieved by a fuel cell vehicle," says Hyundai Vice Chairman Dr. Woong-Chul Yang. It'll go about 500 miles on a full tank of hydrogen, which is especially helpful while fueling stations are still few and far between. Hyundai expects to launch the production SUV inspired by the FE Fuel Cell Concept in early 2018. Related Video:

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.