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Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Hyundai Motor heir Euisun Chung takes over from father after 20 years in waiting

SEOUL — Hyundai Motor Group appointed Euisun Chung as group chairman on Wednesday, cementing his succession from his octogenarian father in a move likely to give impetus to the world's fifth-largest automaker's push into electric vehicles and flying cars. In the first generational handover at the South Korean automobile giant in 20 years, Chung, 49, said he hoped to lead change at South Korea's second-biggest conglomerate as it battles to stay ahead of the pack in a time of rapid technological innovation in the global auto industry. "Carrying on their bold and innovative legacies, I feel privileged, yet also a sense of great responsibility for opening a new chapter of Hyundai Motor Group," Chung said in his inauguration speech to employees. Chung identified autonomous driving, electrification, hydrogen fuel cell, robotics and Urban Air Mobility (UAM) — industry jargon for flying cars — as his initiatives for the future. Hyundai Motor shares were trading up 0.3% after rising as much as 2.5% after the appointment, while the wider market was down 0.6%. Kia Motors and Hyundai Mobis fell 1.6% and 1.1%, respectively.   Legacies Hyundai Motor Group earlier on Wednesday said Chung had been promoted to chairman from executive vice chairman, replacing his father, Mong-Koo Chung, who was made honorary chairman. Key affiliates of Hyundai Motor Group, including Hyundai Motor, endorsed his inauguration unanimously. The appointment makes Chung the latest third-generation leader to take over one of South Korea's family-led conglomerates, which have been credited with lifting the war-stricken country out of poverty since the 1950s. His father took the wheel of the group in 2000 and transformed the company, once mocked for poor vehicle quality, into the world's No.5 automaker. The 82-year-old has been stepping back from frontline operations in recent years, and gave up his board seat in Hyundai Motor earlier this year. Euisun Chung has played an increasingly visible leadership role since September 2018 when he was promoted to executive vice chairman. Hyundai Motor Group invested $1.6 billion in a self-driving technology joint venture with U.S. Aptiv, forged a partnership with Uber on electric air taxis and invested in ride-hailing firm Grab. In July, Chung set a goal to win more than 10% of the global market for battery EVs by 2025.

Hyundai Tucson N would be a hot hatch on crossover stilts

Auto Express reports that during last week's launch of the all-new Hyundai Santa Fe, the carmaker's global head of sales said a hotted-up N version of the Tucson "is under development, and other models will come after that." The remark should quell a year of speculation that a performance-oriented Tucson N had to figure somewhere in Hyundai's plans. The question now is when will the Tucson N get here. The N performance sub-brand's first product, the i30 N, just launched. We'd been told that a "fastback" would come next, probably an N version of the i30 Fastback going on sale in international markets this year. After that would come a B-segment vehicle — likely an i20 N, a road-going model of the four-door that Hyundai uses for the World Rally Championship. After that would come an SUV, however, we're also expecting a Veloster N to reach the U.S. market late this year. We know that the N division plans to take the time to make sure each model delivers all the goods — the i30 N's received uniformly high marks so far — so we could be looking at mid to late 2019 for a spicy Tucson. The hot crossover playground will entertain more global players by then — Seat just debuted its 296-horsepower Cupra Ateca in Europe, for instance — but in the US, the Tucson N could own a niche without a true competitor. The Mazda CX-5 earns across-the-board praise for driving dynamics, but its four-cylinder tops out at 187 hp and it would never be called a "lovable thug." Unless Ford decides to roll out an Escape ST after three years of scuttlebutt on the matter, nothing else in the segment could touch a 'roided Tucson, especially one given the full 271-hp from i30 N's 2.0-liter turbocharged four-pot. Related Video: