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2013 Hyundai Santa Fe

Standing Out In A Segment Of Me-Too Crossovers
This may sound strange, but bear with us - there is indeed a point to this little exercise. Okay, ready? We'd like you to close your eyes and imagine a crossover. Any modern crossover is fine.
Done? Good. Recall what you saw in your mind's eye. What did it look like? Did it have a somewhat aggressive shape - an upright greenhouse, pronounced wheel wells with some type of body cladding, a bold grille up front bracketed by large headlamps and hulking bodysides with a bit of visual flair provided by creases or rising shoulder lines? Did it sit jacked up a tad on oversized alloy wheels, distancing itself from any thoughts of mere station wagons? Yep, that was a crossover all right.

Hyundai Ioniq launches in Korea before challenging Prius in US [w/video]

Enough with the teasers already: Hyundai has officially launched its first dedicated electrified vehicle. The Korean automaker is naturally rolling out the all-new model in its domestic market before sending it our way. But when it does arrive, it will offer a choice of three powertrains with decreasing levels of reliance on fossil fuels. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but it will travel on electric mode at up to 75 miles per hour. Deriving its name from an amalgamation of "ion" and "unique," the new Ioniq bears a shape largely dictated by aerodynamic requirements, helping the Ioniq achieve a drag coefficient of just 0.24, and lending it a similar appearance to the Chevy Volt, Toyota Prius, and Honda Insight. Unlike those vehicles, Hyundai will offer a fully electric version of the Ioniq at some point in the future. For the time being, the manufacturer has only detailed the hybrid version. The powertrain is built around a new 1.6-liter four-cylinder Kappa engine rated at 104 horsepower and 108 pound-feet of torque. It's paired to an electric motor that's good for another 43 hp, giving the system a combined output of 139 hp and as much as 195 lb-ft, transmitting power through a new six-speed dual-clutch transmission with a lithium-ion polymer battery pack, hidden under the flat-folding rear seat to maximize passenger and cargo space, supplying the electric motor. Though the focus here is clearly on efficiency, Hyundai says it has also designed the Ioniq to behave in a sportier fashion than its rivals. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but has disclosed that it will travel on electric mode at speeds of up to 75 miles per hour. To further its range, the automaker fitted an efficient HVAC system, mounted low-rolling resistance tires, and developed a system that predicts energy requirements based on the programmed route and on traffic patterns to optimize charging and required level of gas engine assistance. It also made the vehicle as light as possible, using high-strength steel for the structure and aluminum for non-structural panels. Even the cargo cover is 25 percent lighter than a conventional one, and the construction uses a variety of renewable and recycled materials like (sugar cane and soybean oil) that are both environmentally friendly and lighter.

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.