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Are we closer to a production version of the Genesis X Convertible?

Searching the U.S. Patent and Trademark Office (USPTO) database for the alphanumeric "GT90" returns 21 results. All but four results are dead. Three of those four trademark requests come from Hyundai, one of them filed this month. As CarBuzz noted, on April 4, Hyundai asked to reserve the character logo for "GT90 Genesis" for two categories: Automobiles and sports cars. As usual, a trademark application doesn't mean we'll see the trademark used anywhere. The Korean automaker's been toying with this idea for years, though. In 2017, it requested to reserve the name "Genesis GT90," in 2020 it applied to protect the same GT90 Genesis logo in several categories that did not include sports cars. The suspicion is that the GT name will could be for a grand tourer based on one of the Speedium concepts revealed in the last few years. The GT90 Genesis filing comes about two months after Hyundai supposedly told U.S. dealers the Genesis X Convertible concept will enter production. Descriptions from the chairman of Genesis' national dealer advisory council laid out a flagship product to launch the brand into another uncharted reach, attempting to take Genesis in the same direction the Celestiq is attempting to take Cadillac. Peter Lanzavecchia told Automotive News about the possible production car, "I don't know if it's going to be over $200,000 or $300,000, but I guarantee we're going see a lot of Bentley Continental convertible trade-ins on that when it comes to our showrooms." Other luxury news and rumor in the background at Genesis have the head of product planning telling Autocar, "We do talk about developing ‘effortlessÂ’ [electric] powertrains — enough power to be enjoyable in all circumstances, and which satisfies the luxury experience," and a report that there's work on a One of One personalization division. Both tidbits would fit with the arrival of a top-shelf electric GT. And if one, why not more? CarBuzz found more applications for GT60, GT70, and GT80 filed in Cuba. Genesis has said it won't abandon the sedan segment, and it wants more coupes and convertibles. Many automakers have said EVs open up the business cases for those two-doors and droptops that have become even more niche in the past decade. For Genesis, a three-pronged approach of G sedans, GV crossovers, and GT coupes and convertibles could be the result.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai mulling new small CUV under Tucson

Hyundai maintains it can barely build enough of its core models to satisfy North American consumers, but that doesn't mean it isn't keen to expand its offerings to capture developing segments of the market. According to Edmunds, one of those expanding niches could be the burgeoning subcompact crossover segment. The website quotes Hyundai North America president and CEO John Krafcik as acknowledging his company is "very under-represented" in crossovers, the market's hottest vehicle type.
With the discontinuation of the Veracruz, Hyundai is down to two CUV nameplates, Tucson (pictured) and Santa Fe, the latter of which covers two segments with a two-row Sport and long-wheelbase three-row model. And while Hyundai commands seven percent of the US sedan market, the company estimates it only has two percent of the truck segment.
And while Krafcik stops short of confirming a new model, he acknowledges "a new segment is emerging" underneath the Tucson and says, "I think it's something to look at." At the moment, the subcompact softroader segment remains small and somewhat amorphous, with tiny CUV offerings like the Buick Encore, Nissan Juke, and now-discontinued Suzuki SX4 illustrating that there are a lot of different ways to package and market such a vehicle.

Hyundai, Kia, Genesis will get chip maker NVIDIA's infotainment in deal

Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022. NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models. (You can read a bit about the Genesis infotainment systems in Autoblog's recent driving reviews of the G80 sedan and the GV80 SUV, and our buying guide for the latter.)  NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles. Hyundai Motor Co is the flagship company of Hyundai Motor Group, and Kia Motors Corp is its sister company. NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user's experience. The software can be "perpetually" updated, giving vehicles the latest AI cockpit features, said NVIDIA. NVIDIA said it has also been working with Mercedes-Benz, Audi and Honda on in-car entertainment and information systems. Related Video: