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2014 hyundai equus signature sedan 4-door 5.0l(US $58,420.00)
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Hyundai shows us two more Super Bowl commercials
Mon, 28 Jan 2013Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.
Hyundai brings US troops to the Super Bowl, virtually
Mon, Feb 6 2017Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:
The 2017 Hyundai Ioniq fuel economy numbers are official, and impressive
Thu, Dec 22 2016Thanks to the EPA's handy fuel economy reference site, fueleconomy.gov, we now know exactly how the three versions of the 2017 Hyundai Ioniq did in fuel economy testing. The EPA tested all three versions: the hybrid Ioniq, the plug-in hybrid Ioniq Blue, and the self-explanatory Ioniq Electric. For reference, the 2017 Toyota Prius is no slouch, getting 50 mpg highway, 54 in the city, and 52 combined according to EPA testing. Now let's compare to the Ioniq, which in regular form gets 54 highway, 55 city, and 55 combined. It bests the traditional hybrid Prius most significantly on the highway. The plug-in Blue achieved 59 highway, 57 city, for a combined 58 mpg rating. As we mentioned in our earlier deep dive on the Ioniq range, the plug-in will also do 31 miles on electricity alone. As suspected, the range of the Ioniq Electric is going to be an issue for the company. The EPA confirmed the range to be 124 miles in total, returning an MPGe rating of 122 highway, 150 city, and 136 combined. We know that Hyundai is self-conscious of the range of the initial model, which looks unimpressive compared to the crop of 200-plus-mile range EVs coming to market soon, like the Bolt. Hyundai recently told Automotive News that a 200-mile range version will be coming quickly, by 2018, so the Electric won't be hobbled for too long. As long as we're comparing it to the Bolt, it should be noted that the MPGe numbers are better, even if the total range isn't. The Bolt is only good for 110 highway, 128 city, and 119 combined MPGe – to put it another way, the Ioniq Electric consumes 25 kWh per 100 miles, while the Bolt consumes 28. A small difference, to be sure, but worth noting. Don't forget that there's a fourth Ioniq out there, which we rode in recently, although it's notably mainly for its autonomous tech rather than its drivetrain. Related Video: Tip: Ramsy Shuffield Green Hyundai Fuel Efficiency Hatchback Electric Hybrid
