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Ford fights back against patent trolls

Some people are just awful. Some organizations are just as awful. And when those people join those organizations, we get stories like this one, where Ford has spent the past several years combatting so-called patent trolls. According to Automotive News, these malicious organizations have filed over a dozen lawsuits against the company since 2012. They work by purchasing patents, only to later accuse companies of misusing intellectual property, despite the fact that the so-called patent assertion companies never actually, you know, do anything with said intellectual property. AN reports that both Hyundai and Toyota have been victimized by these companies, with the former forced to pay $11.5 million to a company called Clear With Computers. Toyota, meanwhile, settled with Paice LLC, over its hybrid tech. The world's largest automaker agreed to pay $5 million, on top of $98 for every hybrid it sold (if the terms of the deal included each of the roughly 1.5 million hybrids Toyota sold since 2000, the company would have owed $147 million). Including the previous couple of examples, AN reports 107 suits were filed against automakers last year alone. But Ford is taking action to prevent further troubles... kind of. The company has signed on with a firm called RPX, in what sounds strangely like a protection racket. Automakers like Ford pay RPX around $1.5 million each year for access to its catalog of patents, which it spent nearly $1 billion building. "We take the protection and licensing of patented innovations very seriously," Ford told AN via email. "And as many smart businesses are doing, we are taking proactive steps to protect against those seeking patent infringement litigation." What are your thoughts on this? Should this patent business be better managed? Is it reasonable that companies purchase patents only to file suit against the companies that build actual products? Have your say in Comments.

Heads up: Hyundai mostly reveals the Kona crossover

Hyundai is set to reveal its new Kona crossover to take on other funky compacts like the Kia Soul, Nissan Juke, and Toyota C-HR. But before it fully reveals the car, the company has mostly revealed the car in the form of new images and a teaser trailer. The photos show us both three-quarter shots from the front and the back, and the car is surprisingly well-lit. These photos give us our best look yet at the mean-looking split headlights of the Kona, as well as its iteration of Hyundai's corporate grille and upper scoop. The aggressive front end is matched by bulging fenders, thick black fender flares, and a deep, sculpted character line running down the side of the car. It looks like the Kona will also have a trendy contrasting roof, too. The aggressive front and sides come to a somewhat underwhelming conclusion at the back. The rear hatch looks like fairly generic Hyundai. But it does appear to be bolstered by some chunky-looking rear reflectors that house the reverse lamps. Those reflectors also appear to be surrounded by the same black material the fender flares are made of. The rear bumper, which is one of the few things that isn't visible, will likely also look fairly tough and rugged. The teaser trailer shown below doesn't reveal quite as much of the Kona, but it does highlight a feature of which Hyundai is rather proud: the heads-up display. It's the first heads-up display used on a Hyundai product, and it uses a pop-up panel onto which information is displayed. It works pretty much like the displays used by Mazda and Mini. So it isn't anything particularly remarkable, but the availability of a heads-up display is always nice, and the color projection does look attractive. Look for more details and the full reveal of the Kona later this summer.

Hyundai shows us two more Super Bowl commercials

Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.