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Hyundai planning pure electric Genesis model

The market for luxury EVs is set to grow bigger by at least one model. The latest is set to come from Genesis, the new luxury brand launched by Hyundai. The news, according to Reuters, was revealed by the brand's chief executive Manfred Fitzgerald at the Busan Motor Show in South Korea. "We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," said Fitzgerald "I think full electric cars will be the future in the auto industry." The executive stopped short of providing further details or a timeline for the EV's eventual launch, however it's not the first alternative powertrain the brand will offer. The G80 (pictured) is set to gain a diesel version to join the existing gasoline model, aimed principally at the vital European market that Genesis' key rivals call home. The electric Genesis would join a growing field of luxury EVs. Faraday Future is taking aim at Tesla, German automakers like Audi, BMW, Mercedes, and Porsche are expected to launch upscale electric vehicles – and others are likely to follow. Fitzgerald recently signed on as Senior Vice President at the Hyundai group to oversee the Genesis brand, having previously served as branding chief at Lamborghini. He is one of a number of Westerners recruited by Hyundai's vice chairman and heir apparent Chung Eui-sun, the impetus for the upscale brand's launch, alongside the likes of designer Luc Donckerwolke and performance engineer Albert Biermann. Related Video:

Hyundai will open up some hydrogen fuel cell patents in Korea

Last year, Tesla made its electric vehicle patents open source. Last month, Toyota did the same with some of its hydrogen fuel cell patents. Now, Hyundai is going to let some Korean companies get access to the automaker's patents as parts of a innovation center project in Gwangju, South Korea. Just Auto reports that about 1,000 "unused patents" belonging to Kia and Hyundai will be made available to participants in a new automotive start-up hub. There will be 12 of these hubs in Korea, not all focused on hydrogen fuel cells. Hyundai said that it will help raise $164 million to help turn Gwangju in a center for eco-friendly industry. Phil Floraday, Hyundai Motor America manager of Midwest Product Public Relations, told AutoblogGreen that, "The main purpose of the patents mentioned in the story will be to nurture small- and medium-sized businesses in the Gwangju area. While we cannot clarify all the patents at this time, we can tell you that they are not entirely focused on FCEV or eco-friendly patents only." Featured Gallery 2015 Hyundai Tucson Fuel Cell View 29 Photos News Source: Just Auto Government/Legal Green Hyundai Hydrogen Cars patent

The Ceiling Is the Roof: Hyundai Santa Fe Cabriolet opens a sky of possibilities

The Nissan CrossCabriolet might be a relic of the past, but its spirit continues to live on each and every time another manufacture builds a convertible SUV. It's a memory that just won't go away, no matter how much everybody tries. This time, it's Hyundai Australia that sent an out-of-the-blue reminder, showing off a chopped version of its new Santa Fe three-row utility vehicle. The totally revamped Santa Fe debuted earlier this year and is starting to hit public roads with a much more aggressive and stylized exterior. One feature not on the order sheets, however, is a convertible top. That's because this is a one-off project car that is not legal to drive on normal streets. This specific Santa Fe started its life as a pre-production ride used only for promotional purposes. The roof was removed for better access to take top-down photos of the interior, and this particular Santa Fe was set to be crushed at a later time. However, auto publication CarAdvice found out about the peculiarity and finessed Hyundai into offering a test drive on a private closed circuit. Any impressions are for naught, however, considering the vehicle is not headed for production, and this Santa Fe was not set up to be driven. That means the Land Rover Evoque remains the only drop-top high-top vehicle that is currently available for purchase. As a manufacturer that strictly makes utility vehicles, Land Rover is okay with creating SUVs with less practicality, like the convertible Evoque and the coupe-like Velar, to offer some variety. Or, for those feeling frisky, CrossCabriolets can easily be found for less than $20,000. The choice is yours. Related Video: