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Hyundai Sante Fe gets zombie survival machine treatment for NY Comic-Con

Surviving a zombie invasion isn't easy, and Hyundai takes life-or-undead situations pretty seriously, as made clear by its devotion to creating zombie-annihilating vehicles. Earlier this year, Robert Kirkman, creator of The Walking Dead comic series that gave birth to the hit television series of the same name, designed a Zombie Survival Machine around a Hyundai Veloster hatchback.
This year, TWD fan Anson Kuo has conjured up a Santa Fe sports utility vehicle capable of mowing down hoards of zombies with extra room for passengers and supplies. Hyundai says Kuo's design was built by Galpin Auto Sports and will be unveiled at New York Comic-Con on October 10.
"We love Anson Kuo's take on this Santa Fe Zombie Survival Machine - it's creative... and deadly," says Steve Shannon, vice president of marketing for Hyundai Motor America.

2016 Hyundai Veloster Turbo gets 7-speed DCT, Rally Edition model

The Hyundai Veloster lineup gets a little sweeter for 2016, with the Korean automaker showing off a host of new upgrades here at the 2015 Chicago Auto Show. Most significantly, the Turbo model gets a brand-new, seven-speed, dual-clutch transmission. Elsewhere in the lineup, there's a new Rally Edition model, and even the base, naturally aspirated Veloster gets a few tweaks. Hyundai will only offer 1,200 examples of its limited edition Veloster, pictured at right. Based on the Turbo R-Spec, the Rally Edition adds more performance-tuned suspension, 18-inch Rays lightweight wheels, faux carbon fiber aero accents, unique badging, and a brand-new matte blue paint job. The limited-production Veloster will arrive at dealers in May. In addition to a seven-speed DCT, the Veloster Turbo gets a new wheel design, redesigned seats, and a new look to the gauge cluster. Non-turbo Velosters get a spiffy new 17-inch wheel design, and optional black seats with yellow accents. Have a look at the refreshed Veloster range in the gallery above, and look just below for all the details in the company's press blast. New Rally Edition Model Adds both Dynamic and Aesthetic Upgrades to Turbo R-Spec Model CHICAGO, February 13, 2015 – Hyundai unveiled a new Rally Edition, coupled with significant design, dynamic and connectivity enhancements to its Veloster coupe at the Chicago Auto Show today. The Veloster Rally Edition builds upon Veloster Turbo R-Spec enthusiast credentials, with a more performance-focused suspension, RAYS® lightweight wheels with wide 225/40R18 tires, carbon-fiber-look aero accents, unique badging and floor mats. The Rally Edition is a limited production run planned for 1,200 units, all in a stunning Matte Blue paint, guaranteeing exclusivity to its enthusiast owners. 2016 Veloster will be available at dealers in May 2015. In addition, the 2016 Veloster Turbo model now offers a performance-oriented 7-speed dual-clutch transmission (DCT), a new machined-finish turbo-exclusive wheel design, a sportier seat design, enhanced electroluminescent gauge cluster and black headliner. The Veloster non-turbo receives a new 17-inch wheel design and available black seats with yellow accents. Also for 2016, all Veloster models offer a revised hood appearance without vent accents, a dark gray grille surround, 10mm-wider tires fitted to all 18-inch wheels, and new audio/navigation system functions (HD Radio®, Apple Siri®, and next-generation Blue Link®).

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.