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2016 Hyundai Elantra gets new Value Edition [UPDATE]

Update: Hyundai informs us the 2016 Elantra Value Edition actually collects $1,550 in equipment together for $550 more than the Elantra SE with the Popular Equipment Package. The next-generation Hyundai Elantra reportedly debuts at the 2015 Los Angeles Auto Show in November, but there's still quite a while before the updated model arrives at dealers. To keep the sedan somewhat fresh among a crowded fielded of competitors, Hyundai is giving the 2016 model year a new Value Edition and some small tweaks to other trims. The 2016 Elantra Value Edition rings up for $19,700, plus $825 destination, and all of them come with a 1.8-liter four-cylinder with 145 horsepower and 130 pound-feet of torque along with a six-speed automatic. To earn its budget-friendly name, Hyundai claims the new trim bundles $1,000 in features for $550 more than the Elantra SE with the Popular Equipment Package. On the outside, these models get a sunroof, chrome beltline molding, and turn signals in the side mirrors. The improvements are a little more extensive inside with a tilt-and-telescoping, leather-covered steering wheel, push-button start with proximity key, and heated seats. In addition to the Value Edition, the Elantra Limited now gets standard push-button start with a proximity key and dual climate zones. Hyundai claims that it's a $600 value, but the $21,700 price is the same as last year. Finally, the Elantra Sport is losing some features to lower its price. The trim now retails for $1,350 less than last year at $20,250 with the 173-hp, 2.0-liter four-cylinder and six-speed manual or $21,250 with a six-speed automatic. However, to make that savings possible, the leather seats and power sunroof are no longer standard features. The interior now has cloth upholstery. The 2016 model year Elantras should arrive at dealers in May. 2016 ELANTRA ADDS NEW TRIM LEVEL AND MORE VALUE 15/05/15 from Hyundai New Elantra Value Edition provides $1,000 in value savings; Elantra Limited gets more standard features FOUNTAIN VALLEY, Calif., May 11, 2015 – Today, Hyundai Motor America announced the 2016 Elantra, featuring product improvements and new value-focused packaging updates. Elantra continues its high value proposition as a strong choice for shoppers in this highly-competitive segment, validated by several coveted accolades over the model's lifecycle. Elantra ranked highest in its segment for initial quality in the influential J.D. Power 2014 U.S. Initial Quality StudySM (IQS).

This is the Genesis I've been waiting for

In November Hyundai finally confirmed everyone's years long suspicion and announced the creation of its own global luxury brand, naming it the obvious choice, Genesis. The press release revealed a few important details, the biggest probably being that six models will be under the new brand by 2020. We can already account for at least two of these models as newly branded Equus and Genesis sedan models (possibly the coupe as a third) but we are left wondering for the rest. There is a strong argument for the Azera, as it was recently cut from Hyundai's line-up and the obvious choice of bringing in some ever important crossover models, especially while remembering the Veracruz experiment. The newly minted luxury name adds another player to an ever crowded high-end market, but a growing one, where there is room for deviation from the pack. Can Hyundai fill that niche and crack a historically expensive market to enter? I think so. Part of the Genesis plan is in crafting a proper luxury buying environment, what it calls its "hassle-free customer experience." It is unclear if this will mean fixed market pricing and no-negotiating terms but we can certainly draw that conclusion. As much as consumers claim they don't want to hassle, past attempts at fixed pricing have had mixed results. Though, with the emergence of Tesla as a real luxury contender using that kind of pricing model, maybe it's something thats time has finally come. When Hyundai introduced the Equus to the American market they placed an emphasis on the customer experience, requesting that each Equus qualified Hyundai dealership assign an "Equus Champion" to specifically handle all Equus inquires and follow a meticulously designed sales process. This salesperson had to take extra online training and pass multiple choice tests to maintain their position to sell Equus. Hyundai knows that customers buying a $60,000 vehicle expect a different experience than those buying a $30,000 one. The former group is more in tune to the concierge experience, a complete envelopment of the buyers attention and needs. Hyundai achieved this with personal on call attention from the Equus Champion, who went so far as picking up the customers vehicle well after purchase, dropping off a Genesis sedan loaner, and taking care of the entire vehicle service process (included free of charge of course) without barely any customer involvement.

Biden says U.S. is willing to continue talks with South Korea on EV subsidy

SEOUL — President Joe Biden has expressed willingness to continue talks with South Korea over recent U.S. legislation that denies subsidies to most foreign makers of electric vehicles (EVs), an official from Yoon's office said on Wednesday. Biden gave the assurance in a letter to South Korean President Yoon Suk-yeol, who had asked the U.S. president last month for help to allay Seoul's concerns that the new U.S. rules would hurt South Korea's automakers. "We assess that President Biden reaffirmed his understanding of our concerns through a personally signed letter .... it shows Biden's willingness to be considerate towards South Korean companies in the future," the official said. The Inflation Reduction Act, signed by Biden in August, requires EVs assembled in North America to qualify for tax credits in the United States, but excluded Hyundai Motor Co and its affiliate Kia Corp from EV subsidies, as they do not yet make the vehicles there. As a result, only about 20 EVs qualify for subsidies under the new rules. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Green Genesis Hyundai Kia EV tax credit