2014 Hyundai Equus Signature Sedan 4-door 5.0l on 2040-cars

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Hyundai dumps Genesis Coupe for upscale model

Hyundai has confirmed that it is killing off the Genesis Coupe after the 2016 model year. A replacement for the coupe is expected to come after 2017, but it will fit into the automaker's luxury sub-brand, Genesis. "In regards to the Genesis Coupe, 2016 will in fact be the last model year for this popular, rear-drive sporty coupe," Christine Henley, Product PR Manager for Hyundai, told Autoblog. The vehicle is being replaced by something that fits better into the new Genesis brand's lineup. "A new, more sophisticated and luxurious coupe appropriate for the new Genesis brand is currently under development." Previous rumors surmised that the coupe will get a 3.3-liter turbocharged engine, an eight-speed automatic transmission, and all-wheel-drive. Inspiration for the upcoming coupe could come from the Hyundai HND-9 Sports Coupe Concept that was revealed a few years ago. Currently, Genesis offers the 2017 G80 midsize sedan and flagship G90 sedan. A luxurious, sporty coupe would fit perfectly in between these two vehicles to compete with more established luxury coupe players, as well as newer competitors like the Lexus RC and upcoming Infiniti Q60. Related Video: News Source: The Globe and Mail via The Truth About CarsImage Credit: Hyundai Genesis Hyundai Coupe Performance

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

2012-2013 Hyundai Azera recalled for passenger airbag fault

Hyundai is recalling 5,200 units of its Azera sedan over a possible airbag sensor malfunction. The occupant detection system in models built between May 22, 2012 and November 23, 2012 might not be able to tell what kind of passenger (adult, child, or child seat) is in the front seat, which could cause improper deployment of the airbag.
Azeras from the 2012 and 2013 model year are affected. Hyundai hasn't yet said when owners will be notified, but once that happens, they'll be able to take their sedans to dealers to have the system recalibrated free of charge. There's a bulletin from the National Highway Traffic Safety Administration below with more information.