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Hyundai planning N-badged Genesis performance models

Speaking with Australian media ahead of the launch of the new Genesis G90 at the Detroit Auto Show this week, Albert Biermann, performance chief at Hyundai, confirmed that there will be N-badged versions of both Hyundai and Genesis models. And he ought to know. Biermann was recently poached over to South Korea after having served as chief engineer at BMW's M division. "N is a sub-brand and with N high-performance cars we work for both brands — so you have to be ready for N versions for Hyundai and for Genesis," said Biermann. "We have a nice roadmap for the next five years... There will be Genesis cars included" that will offer "the full package... real racetrack-going high-performance cars." The first model that the N division is expected to fettle is the next-generation i30 hatchback – Hyundai's challenger to the likes of the Ford Focus and Volkswagen Golf. That ought to give the Korean automaker a solid rival to the Focus ST and Golf GTI, and a venue for Hyundai to showcase everything it's learned in the World Rally Championship. But that's not all Biermann and company have in store. Hyundai is working on a new Genesis G70 that will take on the BMW 3 Series and its many competitors. The G70 would make a prime candidate for the N treatment, and with the benefit of Biermann's expertise, it could prove the sweet-handling and hot-performing Korean sports sedan we've been waiting for. We wouldn't at all be surprised, either, to see N performance versions of the new G90, the G80 that was launched just recently as the Hyundai Genesis sedan, and other future products under both brands – particularly a successor to the Genesis Coupe. Related Video:

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai Santa Cruze pickup is a when, not an if

A production version Hyundai HCD-15 Santa Cruz concept looks all but certain to arrive in showrooms to compete in the growing small truck field, and Hyundai Motor America CEO Dave Zuchowski claims the official announcement is now just a matter of scheduling. "Our timing is not crossing our fingers and waiting for approval, it's trying to figure out when we're going to announce it," he said to Motoring. According to Zuchowski, the people at Hyundai's headquarters in South Korea have a say when the announcement comes, but he didn't indicate exactly how soon the model's production could be official. Zuchowski suggested Hyundai intended to ship the truck to places outside the US, too. "I'm not clear on the other markets, but from our perspective it's a vehicle that will be exported to other markets," he said to Motoring. The Santa Cruz was one of the most popular concept debuts at the 2015 Detroit Auto Show, and Hyundai execs in the US quickly started working to get a green light for production from headquarters. As of late December 2015, the automaker reportedly had the engineering feasibility and business case complete for the truck, and the bosses just needed to give final approval. Hyundai would reportedly use the Tucson for the Santa Cruz's underpinnings, and the model might be the company's first with a diesel engine in the US. The production version would enter a booming market for smaller pickups like the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and newly unveiled second-generation Honda Ridgeline. However, Hyundai's entry would likely be the smallest among them and target young crossover customers who want a little more hauling capability. Related Video: