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2018 Hyundai Elantra GT Sport Quick Spin | More than just affordable

A few months ago, a discussion at Autoblog HQ led to the term mildly spicy. Cars like the Honda Civic Hatch, the Volkswagen Golf and Mazda3 aren't quite GTI or Focus ST-level hot hatches, but they still provide a great mix of fun, practicality and affordability. The Hyundai Elantra Sport fits the same basic mold, minus the hatchback. That's why we were so eager to get behind the wheel of the new Elantra GT Sport. Same premise, better form factor. The Elantra GT and sedan aren't as closely related as their name might suggest. The GT is actually based on the European i30 hatch, which is why the styling for the two models differs both inside and out. Think Volkswagen Golf and Jetta. The suspension tuning is also slightly different, but both cars share the same turbocharged 1.6-liter inline-four, mated to either a six-speed manual or a six-speed dual clutch transmission. It's good for 201 horsepower and 195 pound-feet of torque. That's roughly equal to the new 2017 Honda Civic Si, though the Honda weighs a few hundred pounds less than the Elantra. Still, the Elantra GT Sport feels just as quick as the Civic Si, even with the weight penalty. Minimal turbo lag means peak torque arrives at just 1,500 rpm. From there, power comes on smoothly, with all 201 horses running free at 6,000 rpm. The smooth shifter and well-placed clutch are a perfect match for the engine, even if it's not quite as slick as the Honda's. The dual clutch is a $1,000 option, but stick with the manual unless you really can't deal with three pedals. Michigan roads are known for being flat, straight and pockmarked. Thankfully, Hyundai managed to find some decent pavement just outside of Ann Arbor. The Elantra GT Sport uses MacPherson struts with twin-tube shocks up front with a multi-link independent suspension with monotube shocks out back. The standard Elantra GT uses a torsion beam out back, so the difference is noticeable. The ride is on the comfortable side of sporty. The car dealt with rough pavement well, though these were the best Michigan conditions we could have hoped for. It doesn't react quite as quickly as a Civic Si or Volkswagen GTI, but it feels right on par with with Civic Hatch Sport. Body roll is minimal and, given enough leeway, you can get the back end to rotate slightly when lifting off the throttle. There's mild understeer, but nothing egregious.

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Hydrogen stations that don't work putting a dent in H2 lifestyle

Hydrogen is the most plentiful element in the universe, but it's not abundant enough for some hydrogen fuel-cell vehicle drivers. Southern California lessees of models such as the Hyundai Tucson Fuel Cell SUV are taking to Facebook to voice their complaints about out-of-order fuel cell stations, Green Car Reports says. In many cases, the lack of hydrogen supply has made the cars effectively undriveable. For Tucson Fuel Cell owners, the hydrogen is supposed to be free and unlimited, but Hyundai doesn't manage the stations. One Orange County lessee of a Tucson fuel-cell vehicle hasn't driven the car for over a month because the trio of nearby stations are out of commission. Additionally, some of the stations that do work can only provide about a half-tank worth of hydrogen, once again putting a crimp the driving range of the hydrogen car. California is home to 10 of the dozen public hydrogen refueling stations in the country (there's one each in Connecticut and South Carolina), according to US Department of Energy figures. These sorts of challenges can't help Hyundai's hydrogen efforts. Last month, it was reported that Hyundai has sold fewer than 300 fuel cell vehicles worldwide during the past three years, including about 70 through the first five months of this year. The South Korea-based automaker has said it wants to sell 1,000 fuel-cell vehicles globally by the end of 2015. Fuel-cell drivers and advocates alike are hoping that Toyota will change the game when its Mirai hydrogen vehicles start hitting California roads later this year. Toyota confirmed in May that Mirai US sales would start in October in eight California dealerships. The Northeast is on tap for 2016. Related Video: