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Krafcik says US Gov. shutdown is slowing Oct. auto sales

The government shutdown is eroding consumer confidence in the auto market, says John Krafcik, CEO of Hyundai's US sales unit, and could lower October sales by as much as 10 percent, Automotive News reports. "It's that anxiety that keeps customers, potential buyers, on the sidelines when making a big purchase like an automobile," Krafcik says, adding that industry sales could be off by five to 10 percent in October compared to September.
The fourth quarter, which started October 1, usually consists of increased auto sales as dealerships clear their lots to make room for the next year's models. Leading up to the fourth quarter this year, the auto industry was doing well in the fragile, recovering US economy, although September deliveries decreased by 4.2 percent, due in part to this year's Labor Day sales being recorded for August.
To help its customers, Hyundai announced it is deferring new-car loan and lease payments for furloughed federal workers until they're called back to work and also offering them a three-month payment deferral if they buy a new Hyundai in October. "We have already had requests from over a thousand people to have their payments deferred," Krafcik says.

Hyundai sells its 10,000,000th Elantra

There aren't many nameplates that have sold over 10 million units in the history of the automotive industry. In fact there have only been ten, and now Hyundai has joined the list for the first time with the Elantra.
Launched 24 years ago, the Elantra has far and away been Hyundai's top selling model. Now in its fifth generation, the Elantra is sold as a coupe, sedan and wagon, and under the Avante name in its home market. It's one of the top selling cars in the world, and Hyundai has earned the right to crow that it has sold its 10,000,000 of them globally. That means that, on average, Hyundai has sold more than 45 new Elantras every hour of every day of every year since its introduction in 1990.
Other models in the 10 Million Club include the Toyota Corolla, Honda Civic, VW Beetle and Golf, and the Ford Model T and F-Series. The latter might still be considered the most impressive, selling over 34 million units - the vast majority in the US - to be America's top-selling vehicle for over 30 years running.

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.