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2015 Hyundai Genesis priced from $38,000*

Today's rear-wheel-drive 2014 Hyundai Genesis sedan with the model's base 3.8-liter V6 starts at $35,200. Come the new 2015 model, Hyundai has announced that price of entry will climb to $38,000. And if you're so inclined, the Korean automaker will include its new HTRAC all-wheel drive setup for $2,500, for a bottom line of $40,500. The extra $2,500 for AWD rewards you with more than improved foul-weather handling, as the HTRAC model prepared for cold climes with standard heated steering wheel and rear seats, as well as headlight washers.
If that's not enough power, stepping up to the company's well-liked Tau 5.0-liter V8 requires $51,500, a marked $4,100 bump over the price for its 2014 model equivalent, but then again, there's more standard equipment. And that's pretty much the top of the line, because the big eight-cylinder can't be had with all-wheel drive. (Note: *All prices are subject to a $950 destination fee).
Having successfully kept the Genesis' starting price below $40,000 even after handling and destination, Hyundai has thrown new equipment into the base car beyond its exterior and interior redesign. Gewgaws like paddle shifters, rain-sensing wipers, power folding outside mirrors, power height and lumber-adjustable passenger seat and one-touch power windows in the rear compartment are luxury touches that add more than their raw weight in upscale perception.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai recalling 140k Sonatas over seatbelts

Hyundai is recalling about 140,000 examples of the 2015 Sonata in North America to repair a problem with the front passenger seatbelt not latching. Specifically, the problem affects 129,000 of the sedans in the US and 10,401 in Canada. On these models, if the seatbelt tongue is forcibly inserted into the buckle at a certain angle, then it can jam and not latch. Only the front passenger side is affected, and driver would be notified because a warning light would illuminate on the dashboard. The safety campaign covers 2015 Sonatas with production dates between April 25 and December 4, 2014, according to a statement to Autoblog from Hyundai, but there are no reports of injuries from this issue. Owners will receive notification by mail in about a month. To fix the problem, dealers will inspect the part and repair or replace it as necessary. Hyundai has already notified NHTSA about the recall, but the campaign hasn't been added to the agency's website yet. Transport Canada has already posted some information about it, though. Related Video: Hyundai Statement: We recently notified NHTSA of a safety recall we are initiating in the U.S. to repair or replace the front passenger seat belt buckle in approximately 129,000 2015 Sonatas that were built beginning April 25, 2014 through December 4, 2014. We are initiating this action to ensure the safety and quality of the vehicles and the continued satisfaction of our customers. In some cases, if the front passenger seat belt "tongue" is inserted into the buckle forcibly at an angle, the buckle may jam, preventing the front passenger from fastening the seat belt. The front passenger's seat belt warning lamp will illuminate if the front passenger seat belt is not buckled while the seat is occupied. This condition does not result in partial latching of the belt and does not affect the driver or rear passenger seat belt buckles. There are no reports of injuries attributed to this condition.