Sun Roof Power Locks Mirrors Windows Am Fm Cd Radio We Finance on 2040-cars

Auto blog

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

2019 Hyundai Elantra gets angular new styling, safety options

The 2019 Hyundai Elantra compact sedan has received a pretty radical refresh for a relatively conservative car. The rounded front fascia of the current model has given way to a face full of sharp corners. The headlights and fog lights are now triangles, and the grille is sharper. The headlights intersect the grille, too. There are some nice details in this new design. The base of the headlights match up with the top-most slat in the grille, and the lights intersect the grille at some of the grille's top corners. Two new creases on the hood also line up with vertical slats in the grille. The rear of the car is updated, too, if not as radically. The taillights get sharpened corners, as well as downward extensions on the outside edges. The illuminated parts are crisp zigzagging lines that match the nose. The license plate housing has been moved from the trunk lid to the bumper, and large Elantra lettering stretches across the lid. This mirrors the design of the current Sonata midsize sedan. Overall, the design changes are reasonably attractive, though they don't seem to fit especially well with the flanks of the car, which retain the softer, more organic lines of the current car. There are a number of other small updates as far as features are concerned with the Elantra. Hyundai now includes camera-based forward collision prevention, lane-keeping assist, and driver attention alert as standard equipment on the second-lowest SEL trim and above. All trim levels also get a 5-inch touchscreen as standard along with a rear-view camera and dynamic guidelines on the screen. The base SE model with a manual transmission finally gets Bluetooth and steering wheel controls, too. The top-end Limited gets an 8-speaker sound system with subwoofer, Qi wireless phone charging and Safe Exit Assist, which warns drivers of approaching cars when the door is open. What doesn't change is under the skin. The naturally aspirated 2.0-liter four-cylinder makes the same 147 horsepower as last year, and the turbocharged 1.4-liter engine still produces 128 horsepower. The 201-horsepower Elantra Sport is completely unchanged in regards to powertrain and exterior. Hyundai says that a restyled version will appear later this year. Pricing for the refreshed Hyundai Elantra has not yet been announced. It goes on sale this fall, and pricing should come just before it hits dealers. Related Video: Featured Gallery 2019 Hyundai Elantra View 36 Photos News Source: Hyundai Hyundai Economy Cars Sedan