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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

2015 Hyundai Tuscon Fuel Cell will lease for $499/month, comes with free hydrogen

If nothing else, Hyundai wants to make it as easy as pie for you to check out its upcoming hydrogen-powered 2015 Tucson Fuel Cell vehicle. Given that the Korean automaker will be the first to offer a mass-produced fuel cell vehicle in the US (sorry, Honda, the FCX Clarity just doesn't cut it for this category) and that the hydrogen-powered Tuscon is coming next spring, there's no time like the present to lower hurdles.
Here's how Hyundai is trying to remove your worries. First, if you want to have an extended test drive, you can go rent a fuel cell Tuscon at participating Enterprise locations, starting next spring. Nothing was said about buying one of these SUVs outright, but after putting $2,999 down, you will be able to lease the H2 Tuscon for $499 a month for 36 months, and that includes "unlimited free hydrogen refueling" and a hydrogen version of the "At Your Service Valet Maintenance." Since there are only ten public hydrogen refueling stations in the US, and nine of them are in California, it makes sense that the Tuscon will be available only in the Golden State, specifically at just four dealerships. Hyundai said in a statement that, "Availability of the Tucson Fuel Cell will expand to other regions of the country consistent with the accelerating deployment of hydrogen refueling stations." In other words, don't hold your breath.
Speaking at the unveiling, Hyundai Motor America CEO John Krafcik praised the hydrogen work that Honda and Toyota are doing here at the show and said, "We think fuel cell technology will increase the adoption rate of zero-emission vehicles, and we'll all share the environmental benefits." In the Tuscon, that means an estimated 300-mile range and a refill time of under 10 minutes along with the instant torque of an electric motor. We'll be most interested to see how that plays out in the marketplace. Feel free to read more in the press release below.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.