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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai expanding US plant capacity for SUV production

With cheap gasoline still driving CUV and SUV sales, three anonymous sources are reporting to Automotive News that Hyundai is looking to expand production at its Montgomery, AL factory with an eye towards production of high-riders. The Montgomery factory is currently responsible for Elantra and Sonata production, although as both sedans have faced slagging sales, Hyundai is seemingly taking a second look at its production priorities. "It's a new assembly line right next to the current Alabama line. State of Alabama is negotiating final terms," one of the sources told AN. The other two sources, meanwhile, indicated that while the company has been mulling expanded production in America, a final decision hadn't been made yet. As for what vehicle could join the Elantra and Sonata on a new line in Alabama, Korea Investment and Securities auto analyst Suh Sung-moon told AN the Santa Fe could move from its current home at the Kia facility in Georgia, although the Montgomery factory could also accommodate production of the compact Tucson (it's unclear if Suh was referencing the next-generation Tucson that debuted in Geneva or the current model) or even a pickup truck, were Hyundai to go such a route. Meanwhile, AN reports that Korea's Yonhap News Agency expects the Montgomery facility to be able to produce 300,000 vehicles, including an SUV, by 2017. While Hyundai declined Automotive News's inquiries, we have our ear to the ground for any official information from the South Korean marque.

2013 Hyundai i10 gets Frankfurt showing, official engine lineup [w/videos]

Hyundai strutted its tiny but fashionable i10 onto the Frankfurt floor today, showing off the new, second-generation city car to the assembled media. The i10 was originally unveiled in August, although at the time, we didn't have much info on powertrains or other items.
Europe, where the i10 will be sold, gets a pair of gas-powered engines from Hyundai's Kappa family, displacing 998cc and 1.25 liters, respectively. The smaller, three-cylinder engine is limited to just 65 horsepower and 69 pound-feet of torque. It's also available with an LPG option, which adds one hp at the cost of three lb-ft of torque. Opt for the 1.25-liter, four-cylinder mill and you'll get a positively reckless 85 horsepower and 88 pound-feet of torque. Both engines are available with the driver's choice of a five-speed stick or a four-speed automatic.
Lack of thrust aside, can we all agree that the i10 is a sharp looking city car? It's compact dimensions belie a reasonable amount of cabin space, all in a wrapper of the stylish, fluid lines that Hyundai is known for. We'd argue it looks even better in these pictures than it did the first time we saw it. Hop up top for our live images from Frankfurt, or scroll down to the bottom for an official press release and images from Hyundai. The company's European arm as also assembled quite a number of Q&A style videos about the new car, for your edification.