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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

2019 Hyundai Nexo First Drive Review | Promise for fuel cells

According to the Kardashev scale of measuring advanced civilizations, a Type I civilization is able to harness all the power available on its home planet, including solar, wind and geothermal. A Type II civilization harnesses all the power generated by its sun. A Type III civilization harnesses all the energy of its home galaxy. Humanity, as physicist Michio Kaku is fond of saying, is a Type 0: We derive all our energy from burning dead plants and animals. And humanity being what it is, we still prefer crossovers by a vast margin. Fine, says Hyundai. We'll give you what you want, but we're going to nudge you toward Type I in the process. For 2019, the Korean automaker is launching a double-pronged attack on the internal-combustion engine with a pair of crossovers — a pure-electric version of the Kona and the hydrogen-powered Nexo. Hyundai is taking this approach because it believes electric and hydrogen fuel cell vehicles actually serve two different purposes. According to Dr. BoKi Hong of the company's fuel cell R&D division, the future won't see a one-solution-fits-all revolution in post-internal-combustion-engine (ICE) propulsion. Smaller vehicles — cars, motorcycles, Bird scooters — will be able to run solely on electricity, but Dr. Hong says that larger vehicles — cargo trucks, buses — will be powered by hydrogen fuel cells. The reason? Scalability. The larger the vehicle, the less sense it makes to equip it with a battery pack. Weight, cost and refueling time all increase along with the size of the conveyance. The longer the distance they have to travel — think cargo haulers or cross-country buses — the less sense it makes to use a battery electric vehicle (BEV). Hydrogen, on the other hand, offers a much more efficient way of storing and transporting energy. A fuel cell drivetrain can be scaled up to fit larger vehicles, but it doesn't require the same proportion of material as a battery. Plus, filling up your hydrogen tanks is as quick as a gasoline top-off, an advantage for long-distance haulers. Hyundai believes there's room for fuel cell vehicle (FCV) passenger cars as well, and the Nexo is Hyundai's latest take on a hydrogen car. Its first was introduced in 2000, based on a Santa Fe. That was followed in 2013 by a Tucson-based FCV. Unlike those, the Nexo arrives on an all-new platform not shared with an existing ICE-powered car. As it did with the Kona EV, Hyundai is offering a crossover in a segment where one doesn't really exist.

2019 Hyundai Santa Fe unveiled

Hyundai has unveiled its next-generation, 2019 Santa Fe. First, to clarify, the Santa Fe nameplate will take the place of the current five-passenger Santa Fe Sport. This new generation features a new design, new technology, and a new diesel engine option. The Hyundai Santa Fe has a new look that comes off less crossover and more SUV than before. It looks wider, more muscular and bigger than the vehicle it replaces, with Hyundai's large cascading grille and available 19-inch wheels. Inside, it has a horizontal layout to provide a sense of width. Large window openings provide improved visibility, despite the rising beltline. It features a new instrument panel with a three-dimensional look, and the infotainment screen has been repositioned to reduce glare. A new head-up display will also be available. The 2019 Santa Fe will offer a 2.4-liter four-cylinder engine good for 185 horsepower, or a turbo 2.0-liter four-cylinder offering 232 hp. A 2.2-liter diesel engine will be available providing about 200 hp and 320 pound-feet of torque. The diesel model will be the only one to offer optional third-row seating. Each will be connected to a new eight-speed automatic transmission. For comfort's sake, Hyundai has revised the suspension, particularly in the rear, to provide a smoother ride. Hyundai also offers an optional load-leveling suspension to maintain a consistent ride height, even when loaded with cargo or towing. Its all-wheel-drive system provides capability in crummy weather, and features different modes to distribute torque for improved performance. To improve safety and convenience, Hyundai includes a number of driver assistance aids in the new Santa Fe. This includes lane-keep assist, stop-and-go adaptive cruise control and an around-view monitor. Additionally, it offers a Rear Seat Occupant Alert using an ultrasonic sensor to detect motion of kids or pets in the back. It also offers Safe Exit Assist, which prevents you from opening the door when a motorcycle, bicycle or other vehicle approaches from behind. We'll have more on the next-generation Hyundai Santa Fe soon, once we get a turn behind the wheel. Related Video: Featured Gallery 2019 Hyundai Santa Fe View 32 Photos News Source: Hyundai Hyundai Crossover SUV