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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

2017 Hyundai Equus spied testing in the Arctic Circle

The camouflaged next-generation Hyundai Equus has been picked off everywhere from South Korea to Colorado to Sweden, and our spy shooters caught it again in the Arctic Circle. The second generation, unveiled in 2010, continued to raise the luxury tide for the brand and it looks like the third generation will do the same again. Outside we predict another evolution of the brand's Fluidic Sculpture design under the eye of head designer Peter Schreyer, but this version will go in a direction that looks like it will be known only by its details; the side window opening, at least, has gone totally conservative, but we're told the are some very slick headlights up front and a "chrome-rich front fascia." Underneath, it will lose weight by being built on a lightweight derivation of the current BH platform that includes more high-strength steel and aluminum. The 5.0-liter V8 will get more power and better fuel economy, and rumors are that the 3.3-liter V6 could eventually play a role here with some forced induction assistance. An eight-speed transmission might come with its launch next year, but a ten-speed transmission is on the way, working in RWD and AWD guises. Related Video:

Hyundai Genesis says in the future, even car stunts will be autonomous

We talk a lot about new technologies in the auto industry. Things that will make you more comfortable or faster or more fuel efficient are, generally, easy for us to explain. Things that make us safer, though, are often a bit tougher to get a bead on. We can report on how it's supposed to function, but few of us are brave, reckless or stupid enough to purposefully put ourselves in a situation where we'd need something like Hyundai's Auto Emergency Braking.
That's why this video is so interesting. It shows off a vehicle's active safety features in the most ridiculous, easy-to-understand way possible. We won't spoil the lengths that Hyundai goes to with this squadron of cars, but you'll want to make sure you watch the whole three-minute video to see just how extreme the safety systems are on the 2015 Genesis.
Scroll down and have a look.