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Hyundai Genesis Coupe spotted with rumors of a V8 underhood

Our spy shooters have captured a Hyundai Genesis Coupe mule testing in Sweden. This is merely the current body cut-and-pasted to fit new internals, so don't be disappointed by its looks; we're looking forward to inspiration from the HCD-9 and perhaps grand touring inclinations on the production car whenever it appears. The photographers said they noticed the hood's been modified, perhaps to clear the 5.0-liter V8 from the Genesis sedan. That engine would be part of the plan to push further upscale said to be planned for the Genesis Coupe, along with the fender arch cutouts on this mule that push the wheels to the corners for a longer wheelbase that will make more room for passengers. Rumor has been that the next car will do a much better job of swallowing four adults. The company's HTRAC all-wheel drive is expected to be an option, Hyundai having said five years ago that the feature is being engineered into the Genesis family platform. A reveal probably won't come until sometime in 2016.

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.