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Hyundai Veloster N reveals menacing grille, big wing

Once again, the Hyundai Veloster N has been spotted at the 'Ring. This time, though, the car was sporting considerably less camouflage, giving us our best look yet at the first N car for the United States. The first thing most people will notice is that the top-spec Veloster will feature a massive black grille, just as the outgoing Veloster Turbo had. It does differ from the old one in that the far corners have been brought up higher and squared off to bring it inline with the new "cascade" corporate grille. The greenhouse is more visible now, too. And like the grille, it has been squared off a bit at the rear corners. It appears there's more glass, either due to the roof being raised slightly, or the window sills being dropped. The back of the Veloster N may reveal the most, though. This car gives us our first uninhibited glimpse at the rear wing, and it's a big 'un that closely hugs the bodywork on each end. The triangular shape in the middle suggests it will have a brake light similar to the i30 N. We can also finally see the taillights better. They're more horizontal than the previous car's, and they're also mounted flush to the window seam. Looking closely, we can see that they extend forward, still hugging the rear window, and the edge leads into a arching line created by the side windows. The rear glass is interesting, too, because there's just a single rear pane, rather than the old model's split glass similar to the Honda CR-X, Toyota Prius, and Hyundai Ioniq. The rear bumper also features an aggressive diffuser design in the bottom, and, as with the i30 N, there is a red accent line. We'll probably see another red line at the front. The exhaust has two outlets on each end as well, which is further indication that this is the N model and not a standard Veloster or Veloster Turbo. Since we won't be getting the i30 N in the U.S., we wouldn't be surprised if the Veloster N carried the same turbocharged four-cylinder as that car, which produces 271 horsepower and 260 pound-feet of torque. After all, if the i30 N isn't sold here, there's no reason not to hamstring the Veloster to keep it from cannibalizing sales. Continuing on that line of thinking, it will likely use the same front-wheel-drive system with limited-slip differential and six-speed manual transmission. We also expect to see a full reveal of the Veloster line later this year.

Hyundai Genesis Coupe to get bigger, lux up?

With the all-new, 2015 Hyundai Genesis Sedan hitting the road, it puts the current Genesis Coupe in a rather weird spot. The sporty model is starting to get a bit long in the tooth, and for 2015, it's dropped its four-cylinder engine in the US. Hyundai isn't letting the car whither on the vine, though. Behind closed doors, the Korean automaker is rumored to be working on a new coupe to transform the vehicle from something of a pony car in the current guise into a luxury grand tourer with avante garde styling.
The next-generation Genesis Coupe would reportedly borrow its design inspiration from the Hyundai HND-9 Sports Coupe Concept from the 2013 Seoul Motor Show, according to Australian site Go Auto. The key to the new model is growing it larger to be able to seat four adults and giving it more grown-up styling at the same time. Go Auto claims that the coupe could finally get a V8 engine option and possibly a V6 and turbocharged four-cylinder in at least some markets, too. It's slated for a possible 2016 unveiling.
Even during the HND-9's unveiling, Hyundai admitted that the concept projected of the design direction for future models. Its styling was certainly a big shift from the current Genesis Coupe with more hard creases, a wide, mesh grille and butterfly doors. The show car also packed a 3.3-liter turbocharged, direct-injected engine with 364 horsepower and an eight-speed automatic transmission driving the rear wheels.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.