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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2015 Hyundai Genesis 5.0 First Drive [w/video]

The original Hyundai Genesis was something of a mixed bag. A great first effort, no doubt, but as with any, well, genesis, there were weak points – the infotainment system and some interior materials, for example. In creating its second-generation model, Hyundai paid plenty of attention to these shortcomings while wisely deciding to retain the most notable of the original model's strengths: its 5.0-liter V8. The 420-horsepower rocket from the former Genesis R-Spec has once again been named the top-flight engine for this updated, 2015 model. Hyundai has comprehensively overhauled its first rear-wheel drive sedan, and while it might use an older – but impressive – engine, the 5.0-liter V8 isn't nearly as big of a story this time around. That's because it's now wrapped inside a far better package, as we found during a week behind the wheel. Hyundai's stylists have matured the Genny, opting for significantly more standout sheet metal in this new iteration. The old car featured a more traditional three-box shape, while the second-gen car is more open about its rear-drive layout, featuring a long hood and a short rear deck that feeds right into an aggressively raked rear window. The upright front fascia, with its broad, crisply styled grille and almond-shaped headlamps is clean and fashionable while still coming off as sort of conservative. Around back, Hyundai maintained some semblance of its old fluidic design, with sweeping, wraparound taillamps, while the V8 model's bumper is home to sporty, staggered quad exhausts. That said, the updates to the exterior are overshadowed by the comprehensive overhaul found in the cabin. The Genesis finally has an interior befitting of its price tag, thanks in large part to the swath of natural-looking matte wood trim on the dash, complemented by aluminum accents. The upper and lower dashes are finished in plastic, but its quality is no better or worse than what you'd find in a German competitor. However, while the cabin certainly feels much better than the last-gen model, there are still a few shortcomings. The "ultra premium" leather is standard on the 5.0's wide, supportive seats, and while it feels very, very nice, we did notice that even with fewer than 8,000 miles on the clock, a regular parade of denim-clad auto journalists has already started to stain the driver's side bottom cushion – something we noted during our year-long test of Hyundai's larger Equus.

Hyundai, Los Angeles Times and Consumer Reports in fuel economy skirmish?

On Wednesday, Consumer Reports issued a story taking umbrage with the auto industry's move toward smaller, turbocharged engines, noting its own testing revealed that many such powerplants fail to deliver their promised fuel economy numbers. The story covered a variety of domestic and foreign automakers, with Ford and Chevrolet featuring prominently in the discussion. Hyundai was also mentioned for its Sonata Turbo, but the Korean automaker's family sedan came within one observed mile per gallon of its EPA ratings in CR's test, and its normally aspirated 2.4-liter counterpart actually beat its combined EPA ratings, 27 mpg to 26.
Good news for Hyundai, right? The automaker was so pleased with its report card that it sent out a small statement to a handful of news outlets including Autoblog, reading in part:
"We at Hyundai believe that Consumer Reports real-world average fuel economy testing results and EPA combined fuel economy results should correlate, and in fact do correlate nicely for some brands. Among all brands, Hyundai does particularly well in this correlation, with no high-volume brand having a better correlation between EPA combined and Consumer Reports real-world fuel economy."