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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

WRC driver fills radiator with beer from sponsor Corona

Rallying requires lightning quick reflexes and the ability to turn off one's sense of self-preservation. This much is not in doubt. Anyone that's ever seen a rally car hurtle along a tree-lined spit of dirt road at high speeds could tell you that. What many people don't know is that it also requires a strong mechanical sense. Knowing how to repair one's car when far from the service garages is a must. A strong sense of ingenuity is pretty handy, as well.
It was that sense of ingenuity that came to the aid of Thierry Neuville (shown above during last weekend's Rally Mexico), a WRC driver for the Hyundai Motorsport team, after his i20 suffered a radiator leak during the drive back to service. Neuville and his co-driver, Nicolas Gilsoul, hopped out of the car, assessed the issue and realized they needed to patch the radiator leak and refill the coolant, which they were fresh out of. So, instead, they used beer.
The pair had been awarded a magnum-sized bottle of Corona from the Rally Mexico's corporate sponsor after the final power stage. As Neuville doesn't drink, they tossed the beer in the back of the i20 and set off for the garages. It was a good thing they did, as adding the Mexican lager to the car's system allowed them to limp back to service.

2015 Hyundai Genesis recalled to replace tires

The Basics: Hyundai is recalling 11,142 examples of the 2015 Genesis sedan with production dates between March 3, 2014, and February 9, 2015. The Problem: The models have Hankook Ventus S1 noble2 tires that can develop cracks in the sidewalls, which could cause them to rupture or leak air. Injuries/Deaths: None reported, Hyundai spokesperson Jim Trainor told Autoblog. The Fix: Dealers will replace the tires. If You Own One: Hyundai expects to begin the recall on February 19. RECALL Subject : Tires May Develop Cracks in Sidewall Report Receipt Date: DEC 22, 2015 NHTSA Campaign Number: 15V864000 Component(s): TIRES Potential Number of Units Affected: 11,142 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI GENESIS 2015 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2015 Genesis vehicles manufactured March 3, 2014, to February 9, 2015, and equipped with Hankook Ventus S1 noble2 tires installed as original equipment. The affected tires may develop cracks in the tire sidewall, resulting in a loss of air. CONSEQUENCE: Tire sidewall cracks could cause a rupture during use, resulting in a rapid air loss and loss of vehicle control, increasing the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will replace the factory tires with tires of another brand, free of charge. The recall is expected to begin on February 19, 2016. Owners may contact Hyundai customer service at 1-855-671-3059. Hyundai's number for this recall is 138. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: