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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2014 Hyundai Equus priced from $61,000*

During an event in Ann Arbor, Michigan today, Hyundai officials confirmed that the updated 2014 Equus sedan, which goes on sale this week, will be priced from $61,000, *not including $920 for destination. That price is for the base-level Signature version; the upgraded Ultimate trim will carry a base MSRP of $68,000. Both prices represent a $1,750 increase over the 2013 model.
Hyundai introduced the 2014 Equus at this year's New York Auto Show, and while it hasn't been vastly reworked, there are a few thoughtful updates both inside and out. For starters, there's a restyled grille flanked with standard LED fog lamps, as well as new 19-inch alloy wheels. Inside, Hyundai has fitted a new instrument cluster and center stack, as well as more premium wood trim.
There's more technology inside the Equus, as well. The instrument cluster now benefits from either a 7.0- or 12.3-inch LCD information screen, and there's a 9.2-inch display in the center of the dash. For rear seat passengers, there are dual 9.2-inch monitors, as well as redesigned console controls.

First hydrogen Hyundai Tucson Fuel Cell CUVs arrive in California

These crossovers are not available in showroom quite yet, but the first batch of Hyundai Tucson Fuel Cell vehicles has made it to California. Hyundai is promising retail availability, "within the next several weeks," which means early June or so for the $499/month CUVs. We previously heard in January that these hydrogen-powered Tucsons were supposed to be in US customers' hands by the end of March, so things are running behind schedule. Still, the delivery at a port near Los Angeles marks the "first delivery of a mass-produced fuel cell vehicle for the US market," Hyundai says, which could be a big deal when we look back at the evolution of hydrogen-powered vehicles in the US (though we're guessing at least one other manufacturer might object to the Korean automaker's claim). Mike O'Brien, vice president, corporate and product planning for Hyundai Motor America, is certainly upbeat, saying in a statement that Hyundai is "proud of our leadership role in this important segment of the alternative fuel vehicle market." So far, that's a segment that the company has almost all to itself. There are a very small number of hydrogen vehicles around today, including the Honda FCX Clarity and a few test vehicles from other automakers, but the numbers are set to grow next year when Toyota and Honda introduce new hydrogen sedans. For now, though, Hyundai can make a splash simply by bringing these vehicles to our shores. Hyundai's First Mass-Produced Tucson Fuel Cell CUVs Arrive In Southern California Tucson Fuel Cell, the Next-Generation Electric Vehicle, Arrives at Port Hueneme With Retail Availability Soon PORT HUENEME, Calif., May 20, 2014 /PRNewswire/ -- Today, at a port near Los Angeles, Hyundai's Tucson Fuel Cell CUVs began rolling onto U.S. soil, marking the first delivery of a mass-produced fuel cell vehicle for the U.S. market. The first retail sale of the Tucson Fuel Cell is expected within the next several weeks in Southern California. Under the Hyundai leasing program, approved lessees can drive Hyundai's next-generation Tucson Fuel Cell for just $499 per month, including unlimited free hydrogen refueling and "At Your Service" valet maintenance at no extra cost. For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways, with availability at three select southern California Hyundai dealers: Tustin Hyundai, Win Hyundai in Carson, and Hardin Hyundai in Anaheim.