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Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai i30 N, so probably Veloster N, to get dual-clutch transmission

Hyundai's N Performance division broke out of the starting gate with the i30 N in Australia, fitted exclusively with a six-speed manual transmission. Our first taste of a South Korean blue wonder will be the Veloster N launching later this year, and it also comes with that single gearbox. Hyundai executives told Australian site Car Advice an eight-speed dual-clutch transmission is on the way, but that it won't join the party until late 2019. That means we could see it in the Veloster around then or a little later, and it might portend future developments for the go-fast lineup. The in-house unit will be all-new, not a rework of the seven-speed EcoShift dual-clutch in the Veloster Turbo. It isn't clear whether the seven-speeder can handle the 279 pound-feet of torque in the top-spec N cars when on overboost. According to N Peformance boss Albert Biermann, the new eight-speed, wet-clutch, paddle-shifted gearbox has already been tested in the Kia Sorento diesel, which has 325 lb-ft of torque, and the 380-horsepower RN30 concept car. Ultimately, it will serve vehicles across Hyundai and Kia ranges. Although late introduction of a dual-clutch has been the plan all along, a Hyundai exec admitted "sales limitations" in offering a manual exclusively. Every prime rival offers dual-clutch transmissions. But Hyundai believed that it needed to appeal to the Euro hot-hatch purists first, and we can't blame it. The long delay between launch and DCT availability does raise questions and possibilities, though. Every N model unveiled so far sends all power to the front wheels because, according to Biermann, "Without a high amount of power there is no need to go to all-wheel drive." The introduction of the beefier eight-speed DCT that's ready to deal with at least 380 hp and 325 lb-ft could open up the way to even more powerful N versions and all-wheel drive, which has the potential to create real parity with segment rivals. Car Advice also reported that Hyundai Australia will cover track use in the five-year warranty on the i30 N. We'll wait to see if that line-item makes it to the U.S., but after the dual-clutch woes suffered by competitors like the Volkswagen Golf R and Ford Focus RS, such reassurance could go a long way with buyers. Eventually. Related Video:

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.