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Hyundai releases more Ioniq images, hybrid powertrain details

It doesn't look like Hyundai is tiring of releasing teasers for its upcoming Ioniq electrified vehicle. It's already released three batches of 'em, and now here's more – plus powertrain details. The vehicle pairs a 1.6-liter version of the company's Kappa engine – boasting thermal efficiency of 40 percent and good for 104 horsepower to an electric motor making another 43 hp. It's juiced by a lithium-ion polymer battery pack and transmitted by a new six-speed dual-clutch transmission. Hyundai promises the Ioniq will be more engaging to drive than its rivals. It's designed around a lightweight chassis with 53 percent high-strength steel. Non-structural body panels made of aluminum trim nearly 30 pounds off the curb weight. The South Korean automaker has also placed the batteries low in the body to drop the center of gravity and forward to optimize handling along with the multi-link rear suspension. For those who haven't been following the story, the Ioniq will be Korea's challenger to the likes of the Chevy Volt, Toyota Prius, and Nissan Leaf. Instead of offering one or two forms of electric propulsion, the Ioniq will offer three: gasoline-electric hybrid, plug-in hybrid, or full EV. More images and details are sure to follow as Hyundai prepares to introduce the new model later this month back home in Korea. After that, we should be seeing it at the Geneva Motor Show in March. IONIQ: A Leap Forward for Hybrid Vehicles - Hyundai Motor reveals technical innovations underpinning its evolved hybrid system - Lightweight, high-strength architecture delivers a fun, responsive drive - Next generation drivetrain efficiencies achieve class-leading fuel economy - Electric, plug-in hybrid and hybrid powertrains available in a single body type, a world first January 7, 2015 – Following its unveiling to domestic media at Hyundai Motor's Namyang R&D Center in South Korea, details have been confirmed of the IONIQ - the next generation of hybrid vehicles. Rag Jung, Head of Project Management Division at Hyundai Motor R&D Center said, "IONIQ embodies Hyundai Motor's new thinking and bold ambitions for the future. This world-class dedicated hybrid will be the starting point of our future mobility." Lightweight engineering from a dedicated design Built on a chassis created specifically to carry the world's first choice of three efficient and ultra-low emission powertrains, the IONIQ boasts 53% Advanced High Strength Steel combined cleverly with lightweight aluminum.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai and Kia to update EV brake lights; our tests show how they currently may not come on

Update: This article has been updated to reflect Kia's own service campaign announcement.  Hyundai will be launching a "field service campaign to update the EV brake light logic" on its Ioniq 5 as well as the Genesis GV60, Electrified GV70 and Electrified GV80. According to Hyundai's director of communications, Michael Stewart, the change will be make to new production vehicles and as part of free-of-charge service campaign that will launch in July for approximately 56,000 vehicles already on the road.  "Regardless of the accelerator pedal input, the brake lights will now turn on when the deceleration rate exceeds approximately 0.13 G," Stewart wrote in an e-mail to Autoblog. Since this article was originally published, Kia has announced it will be performing the same update to its EV6 and Niro EV. Kia is also part of the Hyundai Group. This change would seem to be in keeping with the behavior we have experienced in the Hyundai Ioniq 6, the firm's most recently introduced EV. We go into that behavior lower in this article.  This announcement comes in the wake of owner complaints as well as a test by Consumer Reports that found that most Hyundai, Genesis and Kia electric vehicles can come to a stop without their brake lights illuminating. This occurred when using those vehicles' most aggressive "i-Pedal" function that allows for so-called "one-pedal driving" where the driver can mostly rely upon the car's regenerative braking system (which is used to replenish the battery pack) to stop the car.  We tested this for ourselves this week as we are currently testing a Genesis Electrified GV70, and I personally own a 2023 Kia Niro EV Wave. I almost exclusively drive in i-Pedal mode. News Editor Joel Stocksdale tested the Hyundai Ioniq 6 in Michigan, and again, we will address his findings after the Genesis and Kia as they are completely different. I attached an action camera to the rear of each car and conducted the same test in both: Accelerate to 40 mph and come to a stop without touching the brake and, crucially, without lifting my foot fully off the throttle. The result as you can see below with the Niro is that the brake lights do not come on until around 3 mph when I fully lifted off the throttle and bring the car to a full stop. I could not bring the car to a full stop without fully lifting off the throttle.