2023 Hyundai Elantra Sel on 2040-cars

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Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.

Hyundai announces upcoming Creta sub-compact crossover

The market for subcompact SUVs is booming, and the next automaker to get in on the action will be Hyundai. The Korean automaker has not only announced the imminent arrival of its first subcompact crossover, but has given it a name, as well. Like some of its other crossovers, Hyundai's forthcoming baby high-rider takes its name from a geographical place – but unlike the Tucson and Santa Fe, the discontinued Veracruz, or the conceptual Santa Cruz, that place isn't in North America. The name Creta is derived from the Greek isle of Crete, and is meant to evoke the notion of creativity, says Hyundai. (The marketing team is evidently hoping people don't associate it with the term "cretin" in the process.) The model is slated to launch in India sometime in the second half of this year, but whether it makes its little way to US showrooms remains to be seen. Wherever it is sold, however, the Hyundai Creta will ostensibly take on the likes of the Chevy Trax, Fiat 500X, Jeep Renegade, Mazda CX-3, Nissan Juke and Honda HR-V/Vezel in this burgeoning segment. Hyundai Motor Reveals Name Of New Global Sub-compact SUV: 'Creta' - Creta is the first sub-compact SUV model to be developed by Hyundai Motor - Global launch will start in India, in second half of 2015 June 2, 2015 - Hyundai Motor Company has today announced the name of its first sub-compact SUV: 'Creta'. The global roll-out of this all-new model will start in the second half of 2015 in India. The name 'Creta' derives primarily from the name for Crete, the largest of the Greek islands. Situated in the Mediterranean Sea, Crete was the focal point for Greece's global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa. Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets. Consistent with the core concepts underpinning Hyundai Motor's Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the 'Creta' name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term 'creative', and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.

Hyundai previews Ioniq with choice of electric powertrains

Hyundai is giving us our first glimpse at its upcoming dedicated electrified model. Called the Ioniq, it's set to debut next month in South Korea, and offer a choice of three powertrain options with varying levels of dependence on electric and gasoline power. All the while, Hyundai promises it will deliver an "entertaining drive alongside class-leading fuel economy and appealing design." Depicted in the teaser image above and detailed in the press release below, the Hyundai Ioniq will be offered as a gasoline/electric hybrid, plug-in hybrid, or pure EV. It will compete against hybrids like the Toyota Prius and Chevy Volt as well as all-EV models like the Nissan Leaf and Tesla Model S. The Ioniq is being built on a new platform, designed to deliver sporty handling and efficient propulsion – something which Hyundai characterizes as lacking in the segment. Further details have yet to be announced, but the Ioniq is set to debut in Korea come January. Subsequent motor show debuts are scheduled for Geneva and New York in March. By that time we hope to have more details on the Korean automaker's first dedicated hybrid/EV. Related Video: HYUNDAI MOTOR INTRODUCES IONIQ, THE FIRST CAR TO OFFER A CHOICE OF THREE ELECTRIFIED POWERTRAINS - A world first - electric, plug-in hybrid and hybrid powertrains available in a single body - The IONIQ breaks hybrid stereotype by delivering entertaining drive alongside class-leading fuel economy and appealing design - Global launch set for January 2016 in Korea, followed by Geneva and New York auto shows, an important step as Hyundai Motor works to be global green car market leader High Wycombe, 7 December 2015 – Hyundai Motor has announced the name of its advanced, alternative-fuel compact vehicle due for launch in 2016: the Hyundai IONIQ. The car will be available with electric, plug-in gasoline/electric hybrid, or gasoline/electric hybrid powertrain – the first car from any manufacturer to offer customers these three powertrain options in a single body type. As part of Hyundai Motor's ambition to chart the direction of future mobility, the IONIQ responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles. As the world's first model to offer customers the choice of three powertrain options, the IONIQ combines class-leading fuel efficiency with a fun, responsive drive and attractive design - a unique mix not yet achieved by a hybrid vehicle.