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Hyundai brings 1,000-hp Genesis Coupe to SEMA, and plenty more [w/video]

Hyundai has a thirst for horsepower. How else could we explain the scene you see above, in which there exists a 708-horsepower front-wheel-drive Sonata tuned by Bisimoto (black and white, above left) powered by Hyundai's 2.4-liter Theta II engine? Or the little red number you see hiding in the background, which, at an even 1,000 horsepower, is "the most-powerful 2.0-liter Genesis Coupe ever built," says Hyundai?
In addition to those two powerhouses, the white Sonata (above right) was styled by John Pangilinan to "[connect] Los Angeles street art culture with automotive enthusiasts," whatever that means, and it joins an ARK Performance-tuned Genesis Sedan meant to go head-to-head with Mercedes AMG and BMW M and another Genesis Sedan tuned by Toca Marketing Group with a twin-turbo'd 5.0-liter Tau V8.
All in, that's five heavily modified vehicles being shown at the 2014 SEMA Show by Hyundai (not to mention any more customs not actually sponsored by the automaker itself), and each of them is pretty successful as far as we're concerned. Check them all out for yourself in the image gallery above, and read all the details in the press release below, where you'll also find a video of the builders discussing each of their creations.

2015 Hyundai Genesis 5.0 First Drive [w/video]

The original Hyundai Genesis was something of a mixed bag. A great first effort, no doubt, but as with any, well, genesis, there were weak points – the infotainment system and some interior materials, for example. In creating its second-generation model, Hyundai paid plenty of attention to these shortcomings while wisely deciding to retain the most notable of the original model's strengths: its 5.0-liter V8. The 420-horsepower rocket from the former Genesis R-Spec has once again been named the top-flight engine for this updated, 2015 model. Hyundai has comprehensively overhauled its first rear-wheel drive sedan, and while it might use an older – but impressive – engine, the 5.0-liter V8 isn't nearly as big of a story this time around. That's because it's now wrapped inside a far better package, as we found during a week behind the wheel. Hyundai's stylists have matured the Genny, opting for significantly more standout sheet metal in this new iteration. The old car featured a more traditional three-box shape, while the second-gen car is more open about its rear-drive layout, featuring a long hood and a short rear deck that feeds right into an aggressively raked rear window. The upright front fascia, with its broad, crisply styled grille and almond-shaped headlamps is clean and fashionable while still coming off as sort of conservative. Around back, Hyundai maintained some semblance of its old fluidic design, with sweeping, wraparound taillamps, while the V8 model's bumper is home to sporty, staggered quad exhausts. That said, the updates to the exterior are overshadowed by the comprehensive overhaul found in the cabin. The Genesis finally has an interior befitting of its price tag, thanks in large part to the swath of natural-looking matte wood trim on the dash, complemented by aluminum accents. The upper and lower dashes are finished in plastic, but its quality is no better or worse than what you'd find in a German competitor. However, while the cabin certainly feels much better than the last-gen model, there are still a few shortcomings. The "ultra premium" leather is standard on the 5.0's wide, supportive seats, and while it feels very, very nice, we did notice that even with fewer than 8,000 miles on the clock, a regular parade of denim-clad auto journalists has already started to stain the driver's side bottom cushion – something we noted during our year-long test of Hyundai's larger Equus.

Hyundai teases HCD-14 concept ahead of Detroit debut

As is the case ahead of any major auto show, we're expecting to see a plethora of leaked information or teased images before next week's Detroit Auto Show, and Hyundai is already giving us something pretty exciting to look forward to. Shown above in this shadowy teaser is the HCD-14 Concept, which the automakers says gives a "glimpse into future Hyundai premium vehicle design."
Based on the shape of the headlights and the sloping roofline, this image matches up quite well with some spy shots we saw last month reported to be the next-generation Genesis sedan. It also bears more than just a striking resemblance to Kia's new flagship sedan, the Quoris. Either way, we approve. Aside from the car's appearance, Hyundai is also promising "advanced 3-D gesture-based technology controls" inside the car as well as a sportier driving dynamic.
This is all we have to work with right now, but we'll have all the coverage for this new Hyundai and everything else on display at the auto show kicking off a week from today.