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Hyundai sales tank due to weak sales in China, Russia

Hyundai Motor's global volume dipped 13 percent in January to 338,035 deliveries. The drop is the automaker's first worldwide decline since July 2015, according to Bloomberg. The current slump of the once-booming Chinese market is especially hurting Hyundai's global volume, and a downturn in Russia also isn't helping the company's situation. Sales are down 1.1 percent in South Korea and 14 percent outside of the automaker's home market, according to Bloomberg. Hyundai expects the difficult situation to last much of the year. While Hyundai had a hard month internationally, the automaker's US division just reported its best January volume ever. The company delivered 45,011 vehicles, which was up one percent over 2015. The strong performance came in part from a 72-percent jump in Tucson volume and a 55-percent improvement for the Veloster. The company forecasts a strong year here in the States thanks to the introduction of the 2017 Elantra and an upcoming refresh for the Santa Fe. Hyundai already has a plan to build strength in the US and rebound elsewhere. For example, the company wants to capitalize on American's hunger for utility vehicles by adding capacity to build more of the Santa Fe Sport. It also intends to launch a B-segment CUV to challenge models like the Jeep Renegade, and the Genesis luxury sub-brand would eventually get an SUV, too. A cost-cutting strategy should help offset the downturn outside of this market. Related Video:

2019 Hyundai Santa Fe First Drive Review | A safely stylish crossover

To help it stand out in today's crowded, highly competitive midsize crossover market, Hyundai has given the new 2019 Hyundai Santa Fe has a bolder SUV-like exterior design. The Santa Fe's changes are evolutionary rather than seismic, but in a market that includes rivals like the Ford Edge, Jeep Cherokee, Nissan Murano, Chevrolet Equinox, and Honda CR-V, every detail matters. Buyers still have a choice of two four-cylinder engines - just like the outgoing Santa Fe Sport – one of them turbocharged, with each paired to an updated 8-speed automatic transmission. The Santa Fe also offers all-wheel drive across its five trim levels, while delivering a modest bump in overall cargo space and rear legroom. A few notes before we dive further in: The new Santa Fe doesn't include the "Sport" in its name. Anyone in immediate need of a Santa Fe with a third-row seat will have to settle for the Santa Fe XL, a one-year-only offering based on the previous generation model. We highly recommend test driving the new model, if you can do without a third row. Some form of hybridization is also planned, though Hyundai would not comment on technical aspects or a projected on-sale date. Ahead of taking the wheel on the wide-open roads surrounding the charming ski-cation town of Park City, Utah, Hyundai told us that they strove to make it less of a high-riding minivan, both in terms of its style and stance on the road. To do this, Hyundai shortened the front overhang, added a more upright front grille with a chainmail pattern, and pushed the headlights lower in the front fascia. Those slim lighting units that flank the grille are the LED daytime running lights and turn signals. (Yes, it's okay if you initially thought they were super skinny headlights, too.) The 2.6-inch longer wheelbase makes the Santa Fe look more planted, while adding about an extra inch of rear legroom compared to the previous model. The more horizontal side profile and large glass area – especially the small side windows, ahead and behind the A- and C-pillars – help improve visibility. And unlike some SUVs and crossovers that opt for tapered tail-ends that look sporty, but create claustrophobic-levels of cargo space, the squarish rear of the Santa Fe translates to 35.9 cubic feet of cargo room behind the second-row seats. That's up from 35.4 cu-ft. offered in the previous model. Styling is subjective, but to our eyes, the Santa Fe has a lot more presence than it previously did.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.