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2018 Hyundai Kona SEL 2.0-liter Quick Spin Review | Slow down and save money

The 2018 Hyundai Kona has certainly impressed us, at least in its turbocharged, all-wheel-drive form. It makes healthy power — 175 horsepower and 195 pound-feet of torque — to hustle around town and up on-ramps. It also has a playful chassis and suspension that provide responsive handling with minimal body roll. But Hyundai also offers the Kona with a naturally aspirated 2.0-liter four-cylinder making just 147 horsepower and 132 pound-feet of torque. And no matter what engine you choose, if you pick a front-wheel-drive Kona it'll be saddled with a primitive torsion-beam rear axle instead of the AWD's independent multi-link setup. All of this sounds like a recipe for disaster, but as it turns out, the 2.0-liter Kona is mostly as good as its force-fed iteration, just slower and cheaper. Just like the turbo Kona, the naturally aspirated models feature the same distinct styling. It's not for everyone (though this editor quite likes it), but you'll never mistake it for anything else. No other compact crossover fits so many creases, angles, gills and materials onto one vehicle. The naturally aspirated models, SE and SEL, do have smaller alloy wheels than the turbo versions, but the alloy wheels are a standard feature regardless. Inside, the interior is nearly identical as well, using the same plastics and most of the same colors. You will have to make do with cloth seats, but that's OK in our book because the houndstooth upholstery is way cooler than the plain black leather seats of the Limited and Ultimate turbo models. Ride and handling are also nearly identical to the turbo all-wheel-drive Kona. The ride is on the stiff end of compliant, the steering is quick, and turn-in is eager, even though feel is lacking. There isn't much body roll, and you can carry a decent amount of speed in corners. Admittedly, the Turbo feels more planted and confident in corners thanks to its rear multi-link suspension, but the non-turbo doesn't feel unsettled on a bumpy, curvy road. There's just no getting around the fact that it's noticeably slower than the turbo Kona. Whereas the turbo engine will whisk you away fairly effortlessly on a wave of low-down torque, the naturally aspirated engine will be buzzing away at high RPM to get you moving. While we're thankful that the engine itself has a reasonably deep note and is fairly smooth, when you ask for some oomph it gets pretty loud. Passing vehicles and running up on-ramps can be a bit grating.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."