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Hyundai sued in Korea over inflated fuel economy claims

Hyundai remains in hot water in its home market after the South Korean Ministry of Land, Infrastructure and Transport alleged that the country's largest automaker, along with Ssangyong, misstated fuel economy numbers on some of its crossovers. Now, though, the country's consumers are going after Hyundai, with a lawsuit from 1,500 Santa Fe owners.
The suit was filed in Seoul Central District Court by a firm called Yeyul. Its spokesperson, Kim Woong, said the suit was a sign that angry consumers could go after the manufacturer if they're wronged by a company's product.
"It is essential that as many affected consumers as possible take part in this lawsuit to show not just the carmaker but the rest of the companies in Korea that you can get a red card if you mess with your customers," Kim told Bloomberg.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

The last Hyundai V8 car is already here

Hyundai will end production of V8-powered cars this year, if a new report out of South Korea proves true. It would make the 5.0-liter unit found in the current Genesis G90 sedan the final Hyundai Tau V8. According to South Korean website Daum, the updated Genesis G90, expected later this year, will no longer have the 420-horse, 383 lb-ft V8 available as an option. The top-grade engine will, moving forward, be the 3.5-liter twin-turbo V6, good for 380 horsepower and edging out the V8 with 391 pound-feet of torque.  In addition, the V8 was discontinued for the updated Kia K9 recently. We knew that model as the Kia K900 in the U.S., and dropping the V8 was a moot point for us because the entire model was eliminated for 2021. We thought that the V8 might be on its way out when we saw the 2022 Genesis G90 testing under heavy camouflage. It's not surprising, considering the entire industry is moving toward smaller, forced-induction engines. According to Daum, the G90 will be redesigned with an eye toward weight reduction, chassis rigidity, and a lower center of gravity. An electric version, likely called the eG90, is expected as well. It'll almost certainly receive the quad headlight signature of two thin lines on either side of a large crest grille as well. Going even further, the site claims that the G90 will feature a rear-wheel steering system to improve cornering and high-speed stability. The V6-powered 2022 Genesis G90 is expected to debut later this year, and the electric version will follow at a later date. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.