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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

Hyundai preparing to enter US commercial vehicle market

The commercial van segment has been surprisingly hot in the US over the past few years with new or updated entries from Ford, Nissan, Mercedes-Benz and Ram. Now, it looks like we can add one more to that lineup because Hyundai plans to enter the market here, too. The decision is part of the brand's newly announced push into the commercial vehicle segment worldwide, according to Reuters. Hyundai intends to invest 2 trillion South Korean won ($1.8 billion) into the venture through 2020, and the Korean automaker expects the segment to grow by 30 percent annually worldwide over the next five years. Around 1.6 trillion won ($1.5 billion) of that goes towards development of new models and engines for the division. Another $363 million is for expansion of the company's Jeon-ju plant to build 100,000 units there each year. According to Reuters, there's no set timeline on the US introduction of these models yet. Hyundai already sells commercial vehicles in Korea and China but holds just 2.1 percent of the global market in the segment. Autoblog reached out to Hyundai Motor America to learn more, but company spokesperson Jim Trainor said via email, "It is too early to provide any more details concerning the sale of commercial vehicles in the US market." The company is already setting it sights on the European commercial segment with the HG350 (pictured above). It's offered as either a cargo van or flatbed and is meant to compete against market stalwarts like the Ford Transit and Mercedes Sprinter. Rather than this vehicle, the US might get one of Hyundai's newly developed models, though. The automaker previously suggested to Autoblog that it wasn't "seriously considering" the HG350 for this market, at least at that time. Hyundai Motor Plans to increase Jeon-ju Commercial Vehicle Plant capacity to 100,000 units • Hyundai Motor to invest KRW 2 trillion on commercial vehicle development and production until 2020 • New Pilot Center, Global Training Center expected in Jeon-ju plant • 1,000 new jobs to be created following the increased capacity February 16, 2015 – Hyundai Motor announced today that it will invest KRW 2 trillion over the next six years to enhance its global commercial vehicle competitiveness. KRW 1.6 trillion will be invested on developing new models and engines to strengthen global commercial vehicle competitiveness.

Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.
Krafcik admits the Korean automaker is considering adding a four-door coupe to its lineup, possibly sharing some design elements of the HCD-14 Concept (shown above in Detroit). The brand's flagship Equus luxury sedan will receive a mild refresh, bowing at the New York Auto Show, and an updated Sonata is expected to follow on its heels. The executive dismissed suggestions of an upcoming current-gen V8 Genesis Coupe, saying the present platform cannot accommodate a V8, but an eight-cylinder engine or a turbocharged V6 is a possibility for its eventual successor.
Check out what the CEO had to say about Audi, why the new Honda Accord has Hyundai reconsidering a technology, and read a followup on the company's fuel-economy fiasco in the full interview at Automobile.