2014 Hyundai Elantra Limited on 2040-cars

Auto blog

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Google shows off its Android Auto system

Cars fitted with the Apple CarPlay system should be in dealerships next year, available as a delayed option on the 2015 Hyundai Sonata and eventually expected to be available on Volvo, Mercedes-Benz and Ferrari vehicles. Google isn't that far behind with its Android Auto, and after Hyundai showed it off at the LA Auto Show, Google Developers used their Dev.Bytes program give us a better look at it. Any phone with Lollipop 5.0, the latest version of Android, will be able to interface with the system after being plugged into the car's USB port. The Google Now cards you're familiar with on the phone will appear on the infotainment screen, and from there you're in a mobile Android world. A report in Edmunds says that Whatsapp will be an option from the start, and nifty Google tricks like "contextual search via voice control" respond to queries based on what's being discussed. Although Bloomberg recently did a video examining the Google vs. Apple question, your choice won't be binary; in Hyundais, at least, both systems will be fitted, plugging a phone in will decide which one comes up on screen. We don't know when we'll see it dealerships, but the video will give you a glimpse into your Android future.

Hyundai reveals all-new Sonata in South Korea

We've seen the spy shots. We've seen the teasers. We've even seen the finished product uncovered in its home market. But now Hyundai has officially taken the wraps off its new Sonata, consistently one of its top sellers in North America that was surpassed only recently in the sales charts by the smaller, cheaper and slightly newer Elantra. It's Hyundai's challenger to the likes of the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion et al, which makes it a vital debut not only for Hyundai but for anyone in the market for a mid-size family sedan - and that's one of the biggest markets of all.
Set to be revealed at the New York Auto Show in a matter of mere weeks, the all-new 2015 Hyundai Sonata you see here is the latest representation of a more toned-down family design language which Hyundai calls Fluidic Sculpture 2.0, following the lead set by the new Genesis and away from the swoopy and sharply creased styling of the successful but stylistically divisive model it replaces. A good inch longer and wider than the outgoing Sonata, the new model is also over a third more rigid, thanks in no small part to the use of high-strength steel that now composes over half of the body's construction.
The all-new 2015 Hyundai Sonata follows the lead set by the new Genesis and away from the swoopy and sharply creased styling of the model it replaces.