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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

Hyundai’s N division will tune electrics, steer clear of Genesis

At Hyundai's Namyang proving ground in a small garage emblazoned with a giant "N," Albert Biermann, the ex-BMW engineer who now heads up vehicle development for the Korean brand, recently provided a few hints about what to expect from Hyundai's nascent performance sub-brand — and that includes EVs. "We are looking for the right ideas of how to transfer the craziness of N into electrification," he said. That could be "a full EV [and] also could be a hybrid." To date, we've seen the Veloster N introduced last fall in the United States, followed by the recently announced Elantra GT N Line. Europe has the i30 N in hatchback and fastback body styles. Biermann says, "We will expand also into segments we are not in now," including "something a little bit smaller," as well as into "a different type of vehicle." Biermann also said we can expect a more powerful version of the new 2020 Hyundai Sonata — which we've just reviewed, and which will launch in the United States with a 180-hp 1.6-liter turbo and a 191-hp 2.5-liter naturally aspirated four. But he stopped short of saying whether it would be an N or an N Line model. And it appears that the N expansion will not extend to Genesis. "There are no plans yet to make a sub-label for Genesis like we did with N for Hyundai," Biermann said. This despite the fact that nearly all of its rivals have branched out in that direction. For now, it seems, the G70 Sport is as sporty as it will get over at Genesis.

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles