2014 Hyundai Elantra on 2040-cars

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Hyundai Ioniq launches in Korea before challenging Prius in US [w/video]

Enough with the teasers already: Hyundai has officially launched its first dedicated electrified vehicle. The Korean automaker is naturally rolling out the all-new model in its domestic market before sending it our way. But when it does arrive, it will offer a choice of three powertrains with decreasing levels of reliance on fossil fuels. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but it will travel on electric mode at up to 75 miles per hour. Deriving its name from an amalgamation of "ion" and "unique," the new Ioniq bears a shape largely dictated by aerodynamic requirements, helping the Ioniq achieve a drag coefficient of just 0.24, and lending it a similar appearance to the Chevy Volt, Toyota Prius, and Honda Insight. Unlike those vehicles, Hyundai will offer a fully electric version of the Ioniq at some point in the future. For the time being, the manufacturer has only detailed the hybrid version. The powertrain is built around a new 1.6-liter four-cylinder Kappa engine rated at 104 horsepower and 108 pound-feet of torque. It's paired to an electric motor that's good for another 43 hp, giving the system a combined output of 139 hp and as much as 195 lb-ft, transmitting power through a new six-speed dual-clutch transmission with a lithium-ion polymer battery pack, hidden under the flat-folding rear seat to maximize passenger and cargo space, supplying the electric motor. Though the focus here is clearly on efficiency, Hyundai says it has also designed the Ioniq to behave in a sportier fashion than its rivals. Hyundai isn't saying how far or how fast the Ioniq hybrid will travel, but has disclosed that it will travel on electric mode at speeds of up to 75 miles per hour. To further its range, the automaker fitted an efficient HVAC system, mounted low-rolling resistance tires, and developed a system that predicts energy requirements based on the programmed route and on traffic patterns to optimize charging and required level of gas engine assistance. It also made the vehicle as light as possible, using high-strength steel for the structure and aluminum for non-structural panels. Even the cargo cover is 25 percent lighter than a conventional one, and the construction uses a variety of renewable and recycled materials like (sugar cane and soybean oil) that are both environmentally friendly and lighter.

Hyundai's Genesis G90 caught totally uncovered

It seems weird to type "Genesis" without "Hyundai" in front of it – unless we're referring to the band, of course, which we aren't. What we have here is the first car that'll launch under Hyundai's new premium brand, officially called Genesis. This is essentially the replacement for the Equus, and when it reaches the States, it'll be called G90. The G90 clearly makes strong use of Hyundai's "Athletic Elegance" design language, and looks like a more premium version of the existing Genesis sedan. There's a long hood, hexagonal grille, and vertically oriented taillamps that flow down the rear fascia. Judging by these low-res spy shots, we like what we see – even if, from some angles, it looks strangely familiar. Genesis (the brand) launches next month in Hyundai's home market. Following the G90, the Genesis sedan as we currently know it will move to G80 nomenclature, and a midsize, rear-wheel-drive sedan – G70 – will follow. A luxury SUV and sport coupe will round out the premium lineup. Head over to Korean site Bobaedream.co.kr for a view of the G90's rump, as well.

Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.