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Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.

Hyundai Sonata's slow sales start to trigger more daring redesign

On paper, the latest Hyundai Sonata has been a winner. The sedan sold 216,936 units in 2014, around 13,000 more than the previous year, and the new model posted healthy year-over-year gains in both December and November. However, according to a report from Wards Auto, the Korean brand isn't happy with how the vehicle is doing and is planning a redesign, to be timed with the future refresh. Unveiled at the 2014 New York Auto Show, the latest Sonata has a more refined, almost luxurious air about it, and the sedan ditches the swooping styling from the previous generation. It also comes at a slightly lower base price. But the more mature design is also the problem. Hyundai Motor America CEO Dave Zuchowski told Wards during the 2015 Detroit Auto Show that the new model was "not as distinctive" as its predecessor. Previously, "people would seek us out because we look different. And we don't get that now," he said. While no details on the redesign were divulged, Zuchowski said the company was already at work on the shape. He suggested the changes would debut for the Sonata's refresh, likely in the 2017 or 2018 model years. Autoblog reached out to Hyundai about the possible design change and spokesperson Derek Joyce told us, "Dave was simply referring to our normal mid-cycle refresh where it's typical to make styling tweaks." According to Wards, the latest Sonata isn't conquesting as many buyers from other brands as Hyundai would like. The company reportedly raised incentives to get them to move. So while sales were up, the automaker was disappointed. AutoTrader senior analyst Michelle Krebs confirmed to Autoblog that incentives were high for the Sonata, but that had nothing to do with its design. "The midsize car segment has fallen out of favor with buyers who want utilities so they are carrying very heavy incentives. We expect that trend to continue and then some in 2015," she said. A previous report also claimed that the 2015 Sonata wasn't living up to sales expectations in part due to its more traditional styling. But the company shot down those claims because the sedan was still rolling out the entire range to dealers at the time. Even now, Hyundai is still adding the Sonata Hybrid and Plug-In to the lineup in the coming year.

Hyundai cranks the Tucson to 700 hp for SEMA

The annual SEMA Show doesn't kick off in Las Vegas until Nov. 3, but Hyundai is getting an early start by teasing another collaboration with the talented tuners at Bisimoto Engineering. Following up on their high-performance takes on the Sonata, Genesis Coupe, and Elantra GT of past years, the attention turns to the Tucson. Now that the crossover packs over 700 horsepower, Bisimoto prefers to describe it as a "Brute Ute." To crank that much power out of a Tucson, the tuners perform quite a long list of modifications to Hyundai's 2.4-liter Theta-II four-cylinder. Among them, the mill gets strengthened internal parts, a new cam, high-boost turbo, and updated management system. Bisimoto then routes the grunt through a six-speed manual gearbox. The tuners match the massive power with an appropriately wild look. Up front, the normal grille is gone, and now all that's visible is a massive intercooler. The blue Tucson also hunkers low over 19-inch wheels thanks to a custom air suspension, and bigger brakes should help slow things down at high speed. The interior also gets outfitted with an upgraded stereo, and there's now a roll cage in there, too. While only being shown currently in the sketch above, we expect to get all the angles at SEMA in November. Bisimoto Engineering's First CUV is the Most-Powerful Tucson Ever FOUNTAIN VALLEY, Calif., Sept. 21 2015 –Hyundai has revealed the most-powerful 2016 Tucson ever created, built by the powertrain gurus at Bisimoto Engineering for 2015 SEMA. Partnering for a fourth straight year, Bisimoto's "Brute Ute" will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. Utilizing Hyundai's 2.4-liter "Theta-II" power plant as the starting point for the build, similar to last year's 2015 Sonata, Bisimoto mated strengthened internals with fast-burning flex-fuel, a high-boost turbocharger and an upgraded engine management system to put down more than 700 horsepower to the wheels through a 6-speed manual transmission. This rendition of the 2016 Tucson was built with the ultimate vision of packing world-beating performance and technology into a brand-new, unexpected vehicle platform. "The 2016 Tucson was the perfect platform for this year's build, offering me the opportunity to captivate a wider audience by tapping into the growing popularity of the CUV market," said Bisi Ezerioha, owner and chief engineer, Bisimoto Engineering.