2014 Hyundai Elantra on 2040-cars

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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Hydrogen stations that don't work putting a dent in H2 lifestyle

Hydrogen is the most plentiful element in the universe, but it's not abundant enough for some hydrogen fuel-cell vehicle drivers. Southern California lessees of models such as the Hyundai Tucson Fuel Cell SUV are taking to Facebook to voice their complaints about out-of-order fuel cell stations, Green Car Reports says. In many cases, the lack of hydrogen supply has made the cars effectively undriveable. For Tucson Fuel Cell owners, the hydrogen is supposed to be free and unlimited, but Hyundai doesn't manage the stations. One Orange County lessee of a Tucson fuel-cell vehicle hasn't driven the car for over a month because the trio of nearby stations are out of commission. Additionally, some of the stations that do work can only provide about a half-tank worth of hydrogen, once again putting a crimp the driving range of the hydrogen car. California is home to 10 of the dozen public hydrogen refueling stations in the country (there's one each in Connecticut and South Carolina), according to US Department of Energy figures. These sorts of challenges can't help Hyundai's hydrogen efforts. Last month, it was reported that Hyundai has sold fewer than 300 fuel cell vehicles worldwide during the past three years, including about 70 through the first five months of this year. The South Korea-based automaker has said it wants to sell 1,000 fuel-cell vehicles globally by the end of 2015. Fuel-cell drivers and advocates alike are hoping that Toyota will change the game when its Mirai hydrogen vehicles start hitting California roads later this year. Toyota confirmed in May that Mirai US sales would start in October in eight California dealerships. The Northeast is on tap for 2016. Related Video:

Sketch teases next-gen Hyundai Elantra

Hyundai is giving us a good look at the next-gen Elantra in a teaser sketch, and the company is overhauling the sedan's styling for the new model. It sports a simple design that's devoid of much ornamentation, and you can just spot the corners of the hexagonal grille up front. The headlights now narrowly squint rather than rising up the fenders. The roof arches gracefully over the passenger compartment for a coupe-like shape, and a crease down the shoulders flows to the taillights, the tip of which you can barely see at the back. Hyundai already confirmed the new Elantra's debut at the 2015 Los Angeles Auto Show in November. A leak earlier this year also purported to show an actual photo of the 2016 model for the Korean market, but that vehicle had a significantly different front end than this one. That rumor also claimed the powertrain range would include a turbocharged 1.6-liter four-cylinder, which makes 175 horsepower and 195 pound-feet of torque in the 2016 Tucson. Sleek All-New Elantra Reveals its Dynamic Impression - Style of All-new Elantra places Hyundai Motor compact sedan in a class of its own - Appealing active character lines and creatively designed wheel arches August 19, 2015 – Hyundai Motor is excited to provide customers a glimpse of the forthcoming All-new Elantra's modern looks and unique design ahead of the car's launch just around the corner. The new model's dynamic and sleek style received the approval of a recent consumer study, where the Elantra's striking appearance saw it ranked ahead of key rivals. Designers of the All-new Elantra identified a series of innovative design aspects that give the car an unrivalled status and unique presence. Clever use of active character lines evoke a dynamic, stylish and confident appearance, building on the global popularity of the model. Peter Schreyer, President and Chief Design Officer at Hyundai Motor Company said: "The All-new Elantra captures the car's unique design characteristics that really place this model in a class of its own. The subtle and innovative appearance enhancements reflect Hyundai Motor's vision for design. Furthermore, this car indicates a move from traditional to modern styling by communicating the new model's comfort, fashion and sporty feel." In the newly released exterior rendering, the car's innovative design points become clear.