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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Hyundai Genesis V8 HTRAC may come with performance orientation

When the second-generation Hyundai Genesis arrives in dealers, customers looking for the new all-wheel-drive variant will need to settle for the 3.8-liter V6. This is no bad thing, as the V6 is a sound engine, but what if you want that brawny, 429-horsepower, 5.0-liter V8? For now, you're stuck spinning the rear wheels.
A report from AutoGuide, though, claims that the new HTRAC all-wheel-drive system could be mated up to the Genny Sedan's optional V8 engine at a later date, as part of a new performance version. According to spokesman Miles Johnson, a performance-minded Genesis, perhaps in the same vein as the first-generation R-Spec, is being looked at by the powers that be at Hyundai and that there "may be a market demand for such a model."
Whether it'd add on to the V8's 429 ponies, or simply shore up other parts of the car while adding the AWD system remains to be seen. Of course, if we hear any more on an AWD, V8-powered, performance version of the new Genesis Sedan, we'll be sure to let you know.

Hyundai recalls 43k Genesis and Equus models for faulty lighting

As you can imagine, it'd be a bit of a problem if the brake lights on your car didn't work. And that, unfortunately, is precisely the problem that Hyundai has found with some of its higher-end offerings, prompting the Korean automaker to issue a recall. (One of a great many recalls issued by the National Highway Traffic Safety Administration today, as you can no doubt see.) The problem apparently revolves around a failure in the circuit that's supposed to illuminate the taillights when the driver hits the brakes. If that doesn't work, of course, the vehicle behind would be more likely to crash into the Hyundai in question. As a result, Hyundai is recalling precisely 42,925 units, split between the 2009-2011 Genesis (manufactured between April 30, 2008, and November 21, 2010) and the 2011 Equus (manufactured between July 31, 2010 and November 21, 2010). Owners of those vehicles will be notified to bring their vehicles in to have their brake light circuits repaired. RECALL Subject : Inoperative Stop Lamps Report Receipt Date: NOV 07, 2014 NHTSA Campaign Number: 14V713000 Component(s): EXTERIOR LIGHTING Potential Number of Units Affected: 42,925 Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain 2009-2011 Hyundai Genesis vehicles manufactured April 30, 2008, to November 21, 2010, and 2011 Hyundai Equus vehicles manufactured July 31, 2010, to November 21, 2010. Due to a circuit failure, the stop lamps in the affected vehicles may not illuminate. CONSEQUENCE: A following vehicle may not recognize that the vehicle is slowing or coming to a stop if the stop lamps on the vehicle do not illuminate as expected. There is an increased risk of a rear-end crash as a result. REMEDY: Hyundai will notify owners, and dealers will repair the stop lamp switch circuit, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Hyundai customer service at 1-714-865-3920. Hyundai's number for this recall is 125. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.