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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Recharge Wrap-up: Hyundai and Kia rethinking diesel for US, BMW i partners with Soho House

Hyundai and Kia are once again considering bringing diesel vehicles to the US. "It's something that's a strong consideration for us at this point," says John Juriga of Hyundai/Kia America. Diesel would help the group meet future fuel economy standards. While the obstacles that previously kept the brands from bringing diesel to the US in the past still exist, Juriga says they see a "more direct path" to making diesel work for them. Hyundai and Kia are also considering introducing cylinder deactivation, plug-in hybrids and 9- and 10-speed transmissions to reach fuel economy targets. Read more at Wards Auto. BMW's i division is teaming up with Soho House as its official automotive partner. BMW will provide i3 EVs for the private club's members and guests to use. The two groups will also host events together focused on art, design and innovation, beginning with an art talk called, "The Naked Truth? Nudity, fashion, and the photographic image today." According to BMW's Steven Althaus, the two brands are a great match. "BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards," Althaus says, "What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together." Read more in the press release below. Foodlogica aims to reduce the environmental impact of food transport in Amsterdam using solar powered electric trikes. The trikes deliver food to local businesses and restaurants, a job usually done by air-polluting diesel trucks. The electric trikes feature cargo boxes that can hold 47 cubic feet or about 660 pounds of food. The trikes are stored in a shipping container fitted with solar panels, which charges them when they're not in use. By delivering food using solar and human power, Foodlogica is helping taking pollution and traffic congestion out of the "last mile" of food transport in Amsterdam. Get hungry and read more at Treehugger. An organization called Ten9 wants to get 1 billion people using sustainable transportation by 2025. Ten9 is a coalition of organizations that are trying to get transportation to that "tipping point" through technology, policy and good ideas. Ten9 wants to get Tesla CEO Elon Musk on board, as well as other business and technology leaders and world leaders.

No N performance models for Genesis, but Hyundai might get a Tucson N

Although Hyundai still hasn't fully revealed its first N product, the i30 N that we will see with an Elantra badge, the company is apparently hard at work at various N-branded follow-ups. The head of the N performance division, Albert Biermann, spoke with Australia's Drive, and revealed some unexpected details about the future of the division. Among the surprises was the revelation that there are no plans for Genesis N models. This is a bit of a shock considering that just last year, Biermann told us that there was a five-year plan in place for N products, and that Genesis vehicles were part of that plan. Among the vehicles that are coming, Biermann said the division is developing a B-segment vehicle and an SUV. The B-segment car is likely the European i20 hatchback. Hyundai uses the i20 for World Rally Championship, so it would only make sense to capitalize on that association. As for the SUV, Drive believes it is the Tucson, since Biermann mentioned the little crossover quite a bit when speaking to the publication. The Tucson would also be the most logical candidate for an N variant, since it's currently the smallest crossover in the Hyundai line-up. As such, it should be the easiest to make sporty, since it's inherently lighter and more maneuverable than other crossovers in the lineup. Biermann also seemingly revealed that the next N-badged car after the i30 N hatchback will be a "fastback" version of the same car, which Drive describes as a coupe. We don't expect this to be a traditional compact coupe, though. Last year, AutoEvolution reported that Hyundai would release a coupe-like five-door version of the i30 in the vein of the Audi A7 and A5 Sportbacks. This also seems more likely than a traditional coupe since Hyundai ceded the segment to the Civic with the death of the previous Elantra coupe in 2015, and its Kia Forte Koup cousin this year. Related Video: