2011 Hyundai Elantra Limited on 2040-cars

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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

2017 Genesis G90 signals Equus' evolution

As predicted, Hyundai's executive-level Genesis EQ900 has crossed the Pacific to make its big debut at the 2016 Detroit Auto Show. Known in the North American market as the Genesis G90, the first-ever vehicle for the new Genesis brand will occupy the same position as the old Hyundai Equus at the top of the heap. That means lots of interior space, most of which is finished in luxurious materials and stuffed full of technology. From the lone interior image Hyundai sent out, the cabin is clearly an evolution of the Equus' aesthetic. There's a large swath of real wood on the dash, which is topped by Nappa leather. The expansive center display sits atop a high, curving transmission tunnel that houses the traditional knob-and-dial controller for the infotainment, as well as the shift lever and HVAC buttons. Hyundai stretched the G90's wheelbase by 4.5 inches over the old Equus, but in the process, it removed an inch of backseat legroom. Now there's only 37.8 inches in the second row, which doesn't compare favorably to the 42.9 inches in the back of the Audi A8L or the 43.1 inches offered in the Mercedes-Benz S-Class. Unlike the EQ900 that was shown early last month, the US-market G90 will only offer a pair of engines. On the one end, we have a 3.3-liter, twin-turbocharged V6, capable of 365 horsepower and 376 pound-feet of torque. The 5.0-liter V8 from the Equus will be offered too, and it still churns out 420 hp and 383 lb-ft of torque. But with peak twist from the V6 model available between 1,300 and 4,500 rpm and less than 60 horsepower difference between the two engines, it sounds like the smaller engine will be the one to have, especially if it proves significantly lighter (Hyundai hasn't published the G90's weight yet). Both engines are paired to eight-speed automatic transmissions and can be paired with Hyundai's H-TRAC all-wheel-drive system. Look for more on the new G90 from its Detroit debut. And in the meantime, head over to our December 9 report on the new flagship model for more on Peter Schreyer's design and the safety equipment.

Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion

Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to targeting the non-plug-in fuel economy leader. Why else would some mysterious Hyundai prototypes be cruising through the desert hills with a few Priuses in tow?
Our photographers believe these mules hint at an all-new hybrid model, which makes us think of the Blue Will concept from the 2010 Detroit Auto Show. At the time, Hyundai said the concept could be a preview of a future dedicated hybrid that would compete with the Prius.
We don't know what it all means for sure, but our spy photographers found four heavily modified Elantra GT prototypes driving around with a standard Prius and a Prius V. As if that wasn't enough of a clue, the four changed Elantras represent different approaches Hyundai might be using to go after Toyota, since there were two versions driving by our photographer's lenses, with different rear extensions indicating that both the standard Prius and the larger V might be in Hyundai's sights.