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Hyundai: Dad

Even though we know Hyundai is launching Genesis as its own brand, Kevin Hart is here to tell you something very important about the current Hyundai Genesis: it's great for helicopter parents wanting to keep an eye on unchaperoned sons and daughters. There are other perfectly good uses for Hyundai's Blue Link smartwatch app, but we think concerned parents will pay close attention to this feature. Watch the ad and see if Kevin Hart delivers the laughs. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

201-horsepower Hyundai Ioniq Electric track car is awesome

While we've seen plenty of high-performance electric cars, such as Rimac's supercars and Tesla's powerful sedans and crossovers, we haven't seen many modified electric cars. Or at least electric cars modified for more performance in the traditional sense of the word for more speed and handling prowess. Engineers at Hyundai are finally giving us a peak at the future of tuning and hot rodding with their upgraded 2017 Hyundai Ioniq Electric that's competing in the Optima Ultimate Street Car series this year. It's visually much more striking than the average Ioniq thanks in part to a bold color scheme, but also bolt-on fender flares and Volk TE37SL wheels wrapped in fat 275-mm width tires. More important, there are major changes under the skin. The standard Ioniq Electric's 118-horsepower, 218 pound-foot motor has been swapped out for the new Kona Electric's motor, which makes 201 horsepower and 291 pound-feet of torque. Though that's less power than the Veloster N that's also been racing this year, it's more torque than the same hot hatch. Power still goes to the front wheels, but now there's a limited-slip differential up front to prevent the inside wheel roasting its tire in corners. Interestingly, the only suspension change mentioned is firmer lowering springs, so presumably it still uses the torsion-beam rear suspension layout of the regular Ioniq Electric. Beefy six-piston Wilwood brakes up front and four-piston units in the rear help the car come to a stop much more quickly. The cooling systems for the electronics and battery pack have been upgraded, too. It all sounds like a blast to drive. As to why Hyundai built this, the company is using it for research and development purposes. Perhaps this will aid in developing an electric N model. It's also looking to build on its 2017 season when Hyundai was the only brand with a car in the Ultimate Street Car series GTE electric vehicle class. The modifications will certainly be useful this season, since a competitor has been to a few events with a Tesla Model X P100D. The overall standings show that the hopped-up Hyundai is second in total points, which will likely narrow after the Hyundai heads to its third event at Autoclub Speedway this weekend. The two cars have not been at the same events this year, but both appear to qualify for the final invitational event that takes place in Las Vegas following the SEMA show.

Apple's digital car keys may work with Hyundai and Genesis models this summer

Apple's digital car key feature might soon be useful for unlocking more than a handful of BMW models. In his latest newsletter, Bloomberg's Mark Gurman claimed Hyundai and its upscale Genesis badge will support Apple CarKey "by the summer." It's not certain which models would provide the option, but it's notable that some trim levels of the Ioniq 5 and other Hyundai cars include NFC for a (currently proprietary) digital key. While remote lock controls have been available through smartphones for a while, CarKey (and its Android equivalent) treats the phone more like a physical key. You just have to bring your phone or Apple Watch to the door handle to unlock it, and you can even place your phone in a given area to start the car. People with ultra-wideband iPhones (such as the iPhone 11 and newer) can even leave their phone in their pocket when opening and starting the vehicle. If the leak is accurate, Apple's move could significantly expand the audience for digital car keys — you wouldn't need to shop from one high-end marque to even consider it. A deal would also suggest the tussle over a possible EV collaboration wasn't enough to deter Apple and Hyundai from exploring a CarKey team-up. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Genesis Hyundai Technology Smartphone Apple