2005 Hyundai Elantra Gt on 2040-cars

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Hyundai’s N division will tune electrics, steer clear of Genesis

At Hyundai's Namyang proving ground in a small garage emblazoned with a giant "N," Albert Biermann, the ex-BMW engineer who now heads up vehicle development for the Korean brand, recently provided a few hints about what to expect from Hyundai's nascent performance sub-brand — and that includes EVs. "We are looking for the right ideas of how to transfer the craziness of N into electrification," he said. That could be "a full EV [and] also could be a hybrid." To date, we've seen the Veloster N introduced last fall in the United States, followed by the recently announced Elantra GT N Line. Europe has the i30 N in hatchback and fastback body styles. Biermann says, "We will expand also into segments we are not in now," including "something a little bit smaller," as well as into "a different type of vehicle." Biermann also said we can expect a more powerful version of the new 2020 Hyundai Sonata — which we've just reviewed, and which will launch in the United States with a 180-hp 1.6-liter turbo and a 191-hp 2.5-liter naturally aspirated four. But he stopped short of saying whether it would be an N or an N Line model. And it appears that the N expansion will not extend to Genesis. "There are no plans yet to make a sub-label for Genesis like we did with N for Hyundai," Biermann said. This despite the fact that nearly all of its rivals have branched out in that direction. For now, it seems, the G70 Sport is as sporty as it will get over at Genesis.

Jeremy Clarkson names 10 worst cars for 2015 and 2016

When Jeremy Clarkson, outspoken automotive journalist, ex- Top Gear host, and co-host on The Grand Tour, drives a car he doesn't like he doesn't pull his punches. As Jezza harshly puts it, cars shouldn't just be a form of transportation. These 10 cars made Clarkson's "the terrible 10" list on his column in The Sunday Times for lacking imagination and not giving the journalist "the Fizz," which his list of top 10 cars did. In typical Clarkson fashion, the list is controversial. Some of the cars on Clarkson's list have received praise from other outlets, which shouldn't really come as a surprise since he usually goes against the majority's opinion. Nonetheless, there's at least one car that will catch you off guard. To get a glimpse at Clarkson's reviews and the entire list of cars, head over to his column in The Sunday Times. Vauxhall Astra SRi Nav Infiniti Q30 Premium Tech Skoda Superb SE L Executive Zenos E10 S Renault Kadjar Signature Nav BMW X1 xDRIVE25d SEAT Leon X-Perience SE Technology Nissan GT-R Track Edition Volkswagen Scirocco 2.0 TDi Hyundai i800 Related Video: Featured Gallery Jeremy Clarkson's Terrible 10 For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: Clive Brunskill / Getty Images Celebrities BMW Hyundai Infiniti Nissan Toyota Performance bmw x1 infiniti q30

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.